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Job Description
PHHJP00016204
Description
Job Title
Mobile App Analytics Specialist
PHDSI Data Intelligence team is looking for a mobile app analytics specialist with thorough knowledge in analytics tagging; validation and reporting for the PHDSI supported propositions; which helps to derive quality insights based on data for the business teams to make decisions.
Responsibilities
- Ability to transform the business requirements into KPIs/metrics
- Assist in defining the tagging requirements based on business needs/KPIs
- Working closely with the business proposition teams to fulfill their data tagging & analytics requirements
- Possesses strong analytical/logical thinking
- Define test scenarios against the data tag plan with detailed understanding on the mobile app user journey/flows
- Automate tagging verification for mobile application build on iOS and Android platform and maintain automation scripts
- Data validation and reporting to ensure the required analytics tracking in place
Job Skills And Requirements
- 4-6 years of experience in data tagging verification and analysis for mobile/web domain
- Experience working with Adobe analytics or Google Firebase
- Deriving maturity insights based on tagging verification and guiding development teams to prioritize the backlog
- Experience in data analytics debugging tools like Charles/Fiddler etc.
- Experience in R/Python is an added advantage
- Knowledge on end-to-end analytics lifecycle such as creation of business requirement document; variable mapping; and data tag plan etc.
- Experience in mobile test automation using tools like SeeTest or Appium
- Well versed with reporting; analysis and dashboard creation
- Working along with the key stakeholder (Data product manager; product owner; architects; tagging specialist and developers) in the project; enabling smooth execution
- Experience working in agile environment following agile practices
Skills
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