30008016 || CHB || MCHB || Bhubaneswar

Role Objective: Ensure brand availability and drive to achieve secondary sales targets within hospital business by building strong relationships with purchase officers, ensuring streamlining of supply chain and executing sales & marketing plans

KEY RESPONSIBILITIES

Business Development

• Achieve brand entry and enhance visibility by collaborating with sales teams

• Share competitive intelligence and market feedback with the marketing team and sales team

• Conduct identification and mapping of potential hospitals for business development and strategic partnerships

Sales Management

• Achieve assigned targets by implementing plan of action to bridge gaps 

• Analyse sales data and recommend discounts to corporate hospitals 

• Maintain a positive culture, hygiene standards and implement best practices in the hospital business

• Prepare & validate standard visit list of customers and develop standard tour plans

• Assist in the preparation of the hospital's management information system and analyse trends to develop the business plan further

• Participate in joint calls and ensure effective communication with concerned customers

• Attend cycle meetings to understand campaigns and other processes

Supply Chain Management

• Ensure timely settlement of stockist claims

• Manage stock to ensure the liquidation of near-expiry products in collaboration with the sales team

• Ensure stockists maintain adequate inventory levels to meet market demand

• Monitor and stay informed about supply chain market trends to develop competitive intelligence

Reporting and Submission 

• Ensure timely submission of tenders and quotations to the corporate hospitals to promptly communicate any key changes in information 

• Ensure sales stock statement is sent by authorised stockists to the business coordinator on a regular basis

• Engage in review meetings by utilising review formats, dashboards and other data sources

• Submit all required documents and details including daily call reports and monthly tour plans

Stakeholder Engagement

• Conduct hospital workshops, Continuous Medical Educations and round table meetings as per sales strategy

• Engage stakeholders to attend campaigns / Continuous Medical Educations / conferences 

People and Culture

• Demonstrate Credo values to build trust and credibility 

• Participate in Learning and Development programmes

STAKEHOLDER INTERACTION

Type of Interaction: Internal

Interaction with:  Sales Team Managers and SupervisorsNature of Interaction: Routine communication in connection with specified tasks and handling escalations from accounts. Communication requiring some level of diplomacy, coordination, synergy and sensitisation on IR matters

Type of Interaction: External

Interaction with: Pharmacy Managers/ Procurement Heads / Supply Chain Managers/ Distributers/ Pharmacists/CFA/ Drug Committee members

Nature of Interaction: Detailed technical explanations of products to customers. Ensure stock availability at all times by channelising the supply