Performance Marketing Executive / Senior Executive

Role Overview

We are looking for an Executive Performance Marketing to support the execution and operations of the Performance Marketing function across Amazon, Flipkart, Myntra, Quick Commerce and D2C channels.

The role will primarily cover performance analytics & reporting, e-commerce content and creative management, packaging artwork coordination, and marketing operations, with cross-functional interaction across internal teams, agencies, vendors and Modern Trade.The candidate should have strong analytical and execution capabilities, advanced proficiency in MS Excel, good proficiency in PowerPoint, and a working knowledge of e-commerce platforms, performance marketing metrics and digital advertising ecosystems

Key Responsibilities

1. Performance Marketing Analytics & Reporting

• Track and report key metrics including Revenue, Orders, Traffic, Conversion, CTR, CPC, Spend, ROAS and ACoS.
• Extract and consolidate sales and advertising reports from Amazon, Flipkart, Myntra and Quick Commerce platforms, including Amazon AMS, Flipkart Ads and Amazon Pi.
• Develop and maintain Performance Marketing dashboards, MIS and trackers; analyse data to identify trends, gaps and actionable insights.
• Prepare performance reports and business reviews using MS Excel and PowerPoint.

2. E-commerce Content & Creative Management

• Manage product catalogues, listings and content across Amazon, Flipkart, Myntra, Quick Commerce and D2C.
• Coordinate creation and updation of product content, images, banners, A+ / enhanced content and other digital assets.
• Prepare creative briefs and coordinate with designers and agency partners for execution.
• Manage the digital asset repository, ensuring proper organisation, version control and timely deployment.
• Ensure content and creatives are aligned with brand guidelines, platform requirements and Performance Marketing objectives.

3. Packaging Artwork & MT Coordination

• Coordinate packaging artwork development, modifications and approvals with Category, R&D, Service, Design, Packaging and other stakeholders.
• Manage the artwork workflow from briefing and development through review, approvals and final release.
• Coordinate with Modern Trade on channel-specific artwork requirements and relevant adaptations across e-commerce and MT.
• Maintain artwork masters, versions and supporting documentation.

4. Marketing Operations

• Manage marketing operations including wallet recharge, PO creation, invoice processing, documentation and vendor onboarding/NDA processes.
• Coordinate with Finance, Procurement and other teams for timely completion of commercial processes.
• Maintain relevant trackers for spends, POs, invoices, vendors and deliverables.
• Manage Amazon and Flipkart customer queries within defined SLAs, in coordination with Marketing Managers, R&D and relevant teams.

5. Stakeholder & Agency Coordination

• Coordinate with Performance Marketing, Category, R&D, Service, Design, Modern Trade, Supply Chain, Finance, Procurement, Legal, agencies and vendors.
• Drive timely closure of inputs, approvals and deliverables while ensuring accuracy, ownership and adherence to timelines.

Required Skills

• Advanced / strong proficiency in MS Excel Pivot Tables, Lookups, formulas, data consolidation and dashboards.
• Good proficiency in MS PowerPoint for reports, business reviews and presentations.
• Working knowledge of Performance Marketing metrics, e-commerce analytics and digital advertising platforms.
• Working knowledge of Amazon AMS, Flipkart Ads and Amazon Pi.
• Working knowledge of Amazon, Flipkart, Myntra and Quick Commerce dashboards.
• Good understanding of digital content, creative development and deployment processes.
• Good understanding of packaging artwork development and approval workflows.
• Strong coordination, communication and stakeholder management skills.
• High attention to detail, ownership and ability to manage multiple priorities.

Preferred Experience

• 24 years (1-7) of experience in Performance Marketing, E-commerce Marketing, Marketplace Operations or Digital Marketing Operations.
• Prior experience with Amazon / Flipkart / Myntra / Quick Commerce preferred.
• Experience in consumer durables, FMCG, consumer electronics or other product-led businesses will be an advantage.