Product Manager

Role Objective

To drive sales growth and market expansion of V-Guard Lighting business in the assigned area by developing distributors and dealers, leading the sales team, and ensuring target achievement.

Key Responsibilities

• Appoint, manage, and develop distributors and key dealers across the area
• Achieve primary and secondary sales targets as per business plan
• Lead and guide Sales Executives to improve market coverage and productivity
• Drive numeric distribution, product mix, and visibility at retail counters
• Ensure effective implementation of schemes, launches, and promotions
• Review distributor performance, stock norms, credit, and collections
• Monitor competition activity and recommend pricing or strategy actions
• Maintain strong relationships with key channel partners and influencers
• Prepare sales forecasts, reviews, and MIS reports

Team Management

• Recruit, train, and coach Sales Executives
• Set KRAs and conduct regular performance reviews
• Accompany team on market visits and joint calls

Preferred candidate profile

• Education: Graduate (MBA/PGDM preferred)
• Experience: 714 years in Lighting / Electrical / Consumer Durables sales
• Skills: Strong leadership, channel management, negotiation, and analytical skills
• Other: Willingness to travel extensively within the assigned area