Vaibhav Global - Specialist - Search Engine Optimization

• Location: Jaipur, Rajasthan
• Experience Required: 5+ years
• Job Type: Full-time, On-siteJob Summary:

• We are looking for an experienced and results-driven Senior SEO Specialist to lead and execute our search engine optimization strategies.
• The ideal candidate will have deep expertise in all aspects of SEO, including technical SEO, on-page and off-page optimization, analytics, content planning, and team collaboration.

Key Responsibilities:

SEO Strategy & Planning:

• Develop, execute, and manage comprehensive SEO strategies aligned with business goals.
• Conduct competitive analysis and industry benchmarking to identify SEO opportunities.
• Collaborate with content, design, and development teams to integrate SEO best practices from the ground up.

Technical SEO:

• Perform regular technical SEO audits to identify and fix crawl errors, broken links, canonical issues, and mobile usability problems.
• Ensure proper implementation of robots txt, XML sitemaps, schema markup, hreflang tags, and Core Web Vitals optimization.
• Optimize website speed, server response time, and JavaScript rendering issues.
• Collaborate with developers to implement SEO-friendly site architecture and URL structures.

On-Page Optimization:

• Conduct detailed keyword research using tools like SEMrush, Ahrefs, or Google Keyword Planner.
• Optimize meta tags, headers (H1-H6), internal linking, and content layout for SEO.
• Guide content teams on creating SEO-friendly blog posts, landing pages, and website content.

Off-Page Optimization & Link Building:

• Build high-quality backlinks through guest posting, outreach, partnerships, and digital PR.
• Monitor backlink profiles using tools like Ahrefs or Moz and disavow toxic links.
• Implement link-building strategies that comply with Google's quality guidelines.

Analytics, Reporting & Tools:

• Track and report on SEO performance using tools like:Google Analytics (GA4)Google Search ConsoleSEMrush, Ahrefs, Moz, Screaming Frog Local SEO & Mobile SEO
• Optimize for local search via Google Business Profile, local citations, and geo-targeted keywords.
• Ensure mobile-first indexing compatibility and responsive design implementation.

Algorithm Updates & Trends:

• Stay up-to-date with Google's algorithm changes (Core Updates, Helpful Content, Spam Updates, etc.
• Test and apply new strategies to adapt to SEO trends, including voice search and AI-driven SEO tools.
• Team Collaboration & Leadership
• Mentor junior SEO executives and interns.
• Work cross-functionally with developers, designers, and copywriters.
• Communicate strategy, timelines, and results clearly to stakeholders and clients.

Key Skills & Qualifications:

• 5+ years of hands-on SEO experience in an agency or in-house digital team.
• Strong understanding of ranking algorithms and search engine behavior.
• Expert-level proficiency in tools like:Google Analytics 4 (GA4)Google Search ConsoleSEMrush / Ahrefs / MozScreaming Frog SEO SpiderGoogle Tag Manager & Data StudioKnowledge of HTML, CSS, WordPress, and basic JavaScript.
• Strong project management and communication skills.

Preferred (Bonus) Skills: Experience in international SEO and eCommerce SEO