Vaibhav Global - Specialist - Search Engine Optimization

Location: Jaipur, Rajasthan
Experience Required: 5+ years
Job Type: Full-time, On-siteJob Summary:
- We are looking for an experienced and results-driven Senior SEO Specialist to lead and execute our search engine optimization strategies.
- The ideal candidate will have deep expertise in all aspects of SEO, including technical SEO, on-page and off-page optimization, analytics, content planning, and team collaboration.
Key Responsibilities:
SEO Strategy & Planning:
- Develop, execute, and manage comprehensive SEO strategies aligned with business goals.
- Conduct competitive analysis and industry benchmarking to identify SEO opportunities.
- Collaborate with content, design, and development teams to integrate SEO best practices from the ground up.
Technical SEO:

- Perform regular technical SEO audits to identify and fix crawl errors, broken links, canonical issues, and mobile usability problems.
- Ensure proper implementation of robots txt, XML sitemaps, schema markup, hreflang tags, and Core Web Vitals optimization.

- Optimize website speed, server response time, and JavaScript rendering issues.
- Collaborate with developers to implement SEO-friendly site architecture and URL structures.
On-Page Optimization:
- Conduct detailed keyword research using tools like SEMrush, Ahrefs, or Google Keyword Planner.
- Optimize meta tags, headers (H1-H6), internal linking, and content layout for SEO.
- Guide content teams on creating SEO-friendly blog posts, landing pages, and website content.
Off-Page Optimization & Link Building:
- Build high-quality backlinks through guest posting, outreach, partnerships, and digital PR.
- Monitor backlink profiles using tools like Ahrefs or Moz and disavow toxic links.
- Implement link-building strategies that comply with Google's quality guidelines.
Analytics, Reporting & Tools:
- Track and report on SEO performance using tools like:Google Analytics (GA4)Google Search ConsoleSEMrush, Ahrefs, Moz, Screaming Frog Local SEO & Mobile SEO
- Optimize for local search via Google Business Profile, local citations, and geo-targeted keywords.
- Ensure mobile-first indexing compatibility and responsive design implementation.
Algorithm Updates & Trends:
- Stay up-to-date with Google's algorithm changes (Core Updates, Helpful Content, Spam Updates, etc.
- Test and apply new strategies to adapt to SEO trends, including voice search and AI-driven SEO tools.
- Team Collaboration & Leadership
- Mentor junior SEO executives and interns.
- Work cross-functionally with developers, designers, and copywriters.
- Communicate strategy, timelines, and results clearly to stakeholders and clients.
Key Skills & Qualifications:
- 5+ years of hands-on SEO experience in an agency or in-house digital team.
- Strong understanding of ranking algorithms and search engine behavior.
- Expert-level proficiency in tools like:Google Analytics 4 (GA4)Google Search ConsoleSEMrush / Ahrefs / MozScreaming Frog SEO SpiderGoogle Tag Manager & Data StudioKnowledge of HTML, CSS, WordPress, and basic JavaScript.
- Strong project management and communication skills.
Preferred (Bonus) Skills: Experience in international SEO and eCommerce SEO