Meta Paid Ads Videographer & Video Editor

The ideal candidate understands:

• Scroll-stopping short-form creative
• First 23 second hook optimization
• Native UGC-style ad formats
• Trending short-form pacing and transitions
• Creative testing frameworks (multiple hooks, angles, and variations)

This role requires someone who edits for conversion and performance, not just aesthetics. You will be responsible for producing high-volume, high-performing ad creatives that directly support revenue growth.

Key Responsibilities and Duties:

Meta-First Creative Production:

• Edit and produce short-form video ads (9:16, 1:1, 4:5) specifically for Meta platforms.
• Create multiple hook variations for A/B testing.
• Structure videos using proven performance frameworks (Hook Problem Proof Offer CTA).
• Develop UGC-style edits that feel native to Facebook and Instagram feeds.
• Optimize pacing, subtitles, motion graphics, and transitions for maximum engagement.

Performance & Testing Mindset:

• Deliver multiple creative variations from a single shoot (different hooks, captions, pacing, music, CTAs).
• Execute rapid iteration cycles based on creative feedback.
• Understand the difference between polished brand video and high-performing ad creative.
• Apply learnings from performance data to future edits.

Technical & Creative Execution:

• Edit using professional tools such as Adobe Premiere Pro, After Effects, DaVinci Resolve, or similar software.
• Create dynamic captions, kinetic typography, and strong on-screen messaging.
  Apply color correction and grading for clean, high-clarity mobile viewing.
• Enhance videos with subtle motion effects, punch-ins, zooms, and engaging transitions.
• Maintain clean project organization and file management systems.

Collaboration & Workflow:

• Work directly with the Creative Strategist, AI Content Creators, and editing team.
• Execute detailed creative briefs with speed and precision.
• Manage high-volume output in a fast-paced environment.
• Revise and refine edits quickly based on feedback.
• Work late evening hours (India-based role) to ensure meaningful overlap with the U.S. team.

Innovation & Trends:

• Stay current on Meta ad trends and short-form creative styles.
• Analyze trending ad formats and adapt them for Shop LC products.
• Continuously improve editing workflows to increase speed, quality, and volume.

Qualifications:

• 3+ years of experience editing short-form video content.
• Strong portfolio showcasing Meta / social-first ad creatives.
• Proven ability to create scroll-stopping hooks.
• Advanced proficiency in:
• Adobe Premiere Pro
• After Effects
• DaVinci Resolve
• Strong understanding of:
• Subtitles & text overlays
• Vertical video composition
• Platform-specific formatting
• Ability to produce high volumes of content without sacrificing quality.
• Excellent organizational skills and digital asset management.
• Strong communication skills and ability to execute with minimal oversight.
• Willingness to work late evening hours (India-based role).

Preferred Qualifications:

• Experience editing direct-response Meta ads.
• Understanding of performance metrics such as CTR, Hook Rate, Hold Rate, and ROAS.
• Experience with AI-powered tools (Runway, Veo, Sora, ElevenLabs, etc.).
• Experience in e-commerce or product-based marketing.
• Ability to reverse-engineer high-performing ads and recreate winning structures quickly.