Brand Executive

Role Overview

We are seeking a detail-oriented and creative Marketing & Brand Executive to support brand consistency, market intelligence, and e-commerce initiatives. The role combines strategic analysis with hands-on creative execution, contributing to both brand growth and market expansion.

Key Responsibilities

• Develop, maintain, and enforce brand guidelines across all marketing, digital, and communication touchpoints to ensure brand consistency and integrity.

• Plan, manage, and continuously update the weekly marketing calendar, ensuring effective coordination of campaigns, product launches, and ongoing marketing initiatives.

• Conduct comprehensive market research on products, consumer behavior, and industry trends to support strategic, data-driven decision-making.

• Perform new market assessments to identify growth opportunities, evaluate market entry strategies, and define emerging customer segments.

• Execute detailed competitor analysis, monitoring pricing strategies, product positioning, promotional activities, and messaging to strengthen competitive positioning.

• Support and manage e-commerce operations, including product listings, content optimization, merchandising, and performance tracking to improve online sales effectiveness.

• Strong working knowledge of major creative applications is mandatory, with the ability to independently develop, adapt, and optimize visual marketing assets across platforms.

Required Skills & Qualifications

• 2-5 years of professional experience in branding, marketing, or a related discipline.

• Strong understanding of branding principles, brand positioning, and core marketing fundamentals.

• Proven experience in conducting market research and competitive analysis to support strategic business decisions.

• Hands-on familiarity with e-commerce platforms and digital marketing ecosystems,including product management, content optimization, and performance tracking.