Performance Marketing Role - ECommerce - IIM/MDI/ISB

Role:

• Run D2C like your own business - full ownership of the website's revenue number, P&L, and growth roadmap.
• Own performance marketing across Meta, Google and other paid channels.
• Direct a high-velocity creative testing pipeline - new hooks, angles, formats, briefed off what the data shows.
• Decide budget allocation and ROAS targets across products.
• Own website conversion end to end - landing page CVR, checkout drop-off, AOV.
• Own the full D2C P&L - revenue, ad spend, contribution margin.
• Track CAC/LTV alongside channel ROAS to guide budget decisions.
• Set the growth roadmap and testing cadence for the function.
• Starts hands-on, expected to build and lead a small growth team as the channel scales.

Requirements:

• MBA from a top-tier B-school + 4 - 6+ years post-MBA in performance marketing/growth (or 6 - 8+ years hands-on growth experience without an MBA).
• 2+ years owning a full P&L/AOP revenue number.
• Hands-on experience running Meta & Google Ads.
• Team-building/leadership experience, or clear readiness for it.
• Strong analytical and Excel/dashboard skills.