Specialist Media Marketing SEO GEO Content B2B AI Integration Top MNC

Job description

Key Responsibilities

Strategy, Planning, and Enablement

• Develop and implement a global Business Media strategy (including social media, SEO, GEO) aligned with communication and marketing goals
• Align and coordinate business media activities across central, business, and country units
• Act as an internal enabler, supporting BUs/SUs with social media and SEO best practices
• Monitor trends and updates on platforms and technologies (e.g., LinkedIn, AI, GEO)
• Support campaign planning for trade fairs, including managing content calendars and planning tools

Content Management and Publishing

• Manage and oversee content creation and publishing from internal stakeholders across relevant platforms (LinkedIn, Instagram, YouTube, X, etc.)
• Coordinate the phase-out of Percolate and introduction of a new publishing tool
• Ensure content quality, brand consistency, and regulatory compliance

Community Engagement and Brand Reputation

• Monitor interactions and support community management in collaboration with Org SO
• Serve as the point of contact for business media-related issues, including crisis response, copyright matters, and internal social media behavior
• Manage Org Google Business Profile

Analytics and Performance Measurement

• Track performance and develop reports using tools such as Power BI
• Define KPIs, set benchmarks, and optimize strategies based on data insights
• Conduct annual reviews to ensure proper access and compliance on social platforms

Collaboration, Governance, and Training

• Organize and lead monthly business media community calls for BUs, SUs, and relevant stakeholders
• Provide training on business media usage, SEO, and AI-supported workflows
• Coordinate with compliance, legal, and IT security (e.g., embargo topics in cooperation with DC/FTO)
• Support audits and reviews for business media activities across the organization

AI Integration and Workflow Automation

• Drive the integration of Agentic AI workflows using tools such as n8n or Make.com
• Explore the potential of GEO (Generative Engine Optimization) to improve visibility in AI-driven search environments
• Advance the use of AI in content generation, optimization, and process automation

Qualifications

• MBA (Marking) with Graduation in Engineering is preferred
• Proven experience in social media and SEO management, ideally in a B2B or corporate context
• Deep understanding of digital platforms, SEO, GEO, and AI technologies
• Familiarity with tools like Power BI, Percolate (or similar content planning tools)
• Knowledge of automation tools such as n8n or Make.com is a plus
• Strong communication skills in English; additional languages (particularly German) are a benefit
• Strategic thinker with a proactive and collaborative working style