Product Manager - D2C

Key Responsibilities:

• Own the end-to-end product lifecycle across mobile apps and web e-commerce platforms - from ideation to launch and continual optimization.
• Prioritize product strategies, feature requests and backlogs effectively based on impact, effort, and alignment with business objectives.
• Collaborate with cross-functional teams to deliver high-quality product releases on schedule.
• Collaborate with marketing, sales, and operations to define go-to-market plans, launch timelines, and cross-functional alignment for new launches.
• Track, analyse and report product KPIs such as conversion rate, average order value, and engagement metrics.
• Drive continuous improvement of the end-to-end user experience through experiments, feedback, and data analysis to consistently improve KPIs.

Requirements:

• Strong product sense with experience in e-commerce and other consumer apps.
• Proficiency in data analysis tools.
• Excellent understanding of mobile UX patterns, app engagement loops, and retention levers.
• Working knowledge of A/B testing, funnel optimization, and conversion rate improvement.
• Solid collaboration, communication, and stakeholder management abilities.
• Technical familiarity with APIs, development lifecycles, version control.
• Outcome-oriented mindset with a bias for action and measurable impact.