Director - Digital Commerce - Go To Market

Digital Commerce Go-to-Market Lead:

Exp - 15+ years.

Diversity Only:

Digital Commerce business globally with an India perspective.

This leadership role is responsible for building and executing the Digital Commerce GTM strategy, creating differentiated market offerings, driving strategic pursuits, influencing C-level stakeholders, developing ecosystem partnerships, and accelerating growth across Commerce Transformation, Unified Commerce, Digital Experience, Retail Media, Marketplace Solutions, and AI-enabled Commerce.

The ideal candidate combines strategic vision, consulting excellence, commercial acumen, and deep commerce domain expertise. The role requires an entrepreneurial leader capable of building market momentum, creating industry relevance, developing assets and accelerators, and translating emerging commerce trends into measurable business growth.

Core Competencies:

• Digital Commerce Strategy: Commerce transformation, omnichannel, D2C, B2B, marketplaces, and customer experience.
• Commerce Platforms and Ecosystems: Salesforce, Adobe, Shopify, SAP, Commercetools, VTEX, and Microsoft technologies.
• Commerce Operations: Merchandising, PIM, OMS, inventory, fulfillment, pricing, and loyalty.
• Data, Analytics and AI: Personalization, predictive commerce, customer intelligence, recommendations, and AI-powered commerce.
• Business Growth and GTM Leadership: Business development, consultative selling, revenue growth, and strategic partnerships.
• Executive Leadership and Innovation: Strategic leadership, change management, stakeholder engagement, talent development, and ecosystem orchestration.

Responsibilities:

• Define and execute the India Digital Commerce growth strategy.
• Build differentiated commerce transformation offerings and AI-enabled solutions.
• Drive market positioning and analyst engagement.
• Develop high-impact GTM assets, industry playbooks, and solution accelerators.
• Lead strategic pursuits, mega deals, and executive client conversations.
• Create and scale ecosystem partnerships with commerce platform providers.
• Enable sales and delivery teams through structured capability-building programs.
• Drive thought leadership across the evolving commerce landscape.
• Build reusable frameworks, assets, and industry-specific commerce solutions.
• Establish as a recognized leader in Digital Commerce transformation.

Our Ideal Candidate:

The successful candidate will bring 18-25 years of experience in Digital Commerce, Commerce Consulting, Commerce Platforms, Customer Experience, or Digital Transformation, including significant leadership responsibility for business growth, practice development, and client engagement.

Education:

• Bachelor's Degree in Engineering, Technology, Business, or related field required.
• MBA or equivalent advanced degree preferred.

Experience Profile:

• Proven leadership of Digital Commerce practices, business units, or consulting organizations.
• Expertise in end-to-end implementation of at least one of the enterprise commerce platforms (SAP, Salesforce, Shopify etc).
• Demonstrated ownership of revenue and growth targets.
• Experience leading global GTM and market development initiatives.
• Strong track record managing strategic client relationships.
• Expertise across commerce platforms and ecosystems.
• Experience influencing C-level executives and board-level stakeholders.
• Deep understanding of retail, consumer products, manufacturing, distribution, and digital-native business models.
• Experience driving AI-enabled business transformation.