General Manager - Product Management - Refrigerators

• A very well Known Global Conglomerate Requires the candidate for the Role of a General Manager
• Responsible for complete ownership of a single or group of products. It requires planning & developing the marketing strategy in terms of value targets, volume, market share, and profitability.

Key Responsibilities:

• Management of entire product lifecycle involving customizing product specifications based on local needs, launch, ongoing operations and expansion of product.
• Driving the complete product strategy & roadmap, product development priorities, and product release plans.
• Preparation of annual business plan for the entire range of the Product Category as per the overall strategic direction of the management
• Responsible for quantities, value and gross margin targets for the product category
• Product Life Cycle Management including determining local product positioning & messaging, pricing strategies, product launches, consumer demand forecasting, competitor tracking, develop channel strategy and manage channel conflicts, product marketing, market sensing & action for sellout management.

HQ Liaison:

• Feasibility feedback to HQ on product lineup. Propose local recommendation in product planning, pricing & budgeting and P&L
• Weekly call with HQ on business performance & key strategic initiatives.
• Continuous dialogue for local feedback to HQ for any changes in pricing or promotion.

PSI Management:

• Prepare model wise sales planning & forecasting (Weekly, Monthly, Quarterly)
• Review AP1 forecasting & provide AP2 adjustments based on promotional plans
• Planning & managing inventories under norms

Marketing budget & Utilization:

• Control product marketing funding and usage
• Determine local product positioning & messaging to brief Marcom to build a campaign around it.
• Provide inputs to "Marketing Function" for channel schemes and channel promos.

Competitor Tracking:

• Understand consumer behavior and market trends in the Product category
• Competition tracking and analysis by features and price, channel, segment, etc
• Market share tracking and analysis Providing consumer & customer VOC)

Candidate profile:

• 15+ years of marketing experience
• Strong exposure to consumer durables / electronics / digital-first brands
• Proven leadership in large-scale digital & mass media campaigns
• Strong understanding of Indian consumer, festive cycles, and regional markets