Dentalkart - Lead - Performance Marketing

Performance Marketing Lead

• Reports to: VP Marketing
• Location: Delhi NCR (on-site)
• Team: you will shape and lead the performance marketing function
• Experience: 7+ years
• Compensation: Competitive, commensurate with experience

About Dentalkart

Dentalkart is India's leading online dental marketplace. We supply the dentists, clinics, and labs that run the country's oral healthcare, from single-chair practices to multi-clinic groups, alongside a fast-growing base of everyday consumers. Waldent, our own brand, sits inside the catalog. Because dental practices reorder on a predictable cycle, the right merchandising, retention, and category decisions compound month after month. We are building a new, owner-led marketing structure, and this is one of five leadership seats in it.

Why this role exists

Off-app paid demand is how Dentalkart reaches the dentists and consumers who are not yet on the site. You own the spend, the return on it, and the discipline of finding which product, on which channel, sells profitably to which market. This is how new revenue enters the business at a return you can defend.

What you own

• All off-app paid acquisition and the revenue it drives
• Return on ad spend and the efficiency of every rupee
• Product-Channel-Market fit: which SKUs and categories to push, on which channel, to which audience
• Google and Meta as primary channels, plus the mandate to test and build new paid and affiliate channels

What you will do

• Plan and run paid campaigns across Google and Meta (Search, Shopping through Merchant Centre, Demand Gen, Meta prospecting and retargeting) and app channels (Google Play, Apple Advertising)
• Manage budgets against revenue and return targets, reallocating weekly based on what is working
• Build a structured testing system for creative, audience, bidding, and landing combinations, and turn the winners into repeatable product-channel-market plays
• Find and validate new channels (affiliates and other networks) with clear payback math before scaling
• Work with Merchandising on landing and PDP quality, and with Category and Ad Monetisation on margin-aware bidding, so spend sits behind what is actually profitable, not just what converts
• Keep attribution and measurement honest across web and app

How you will be measured

• Paid revenue and blended return on ad spend
• Customer acquisition cost by channel and blended, against payback and LTV-to-CAC guardrails
• New customer acquisition volume and quality
• Channel mix efficiency, and the rate at which you find and scale new profitable channels

Must-haves

• 7+ years running paid performance marketing with direct budget ownership, ideally for e-commerce or a platform business or Agency
• Deep hands-on command of Google Ads and Meta Ads, including Shopping and feed-based campaigns
• Strong grasp of attribution, incrementality, and unit economics (acquisition cost, return on ad spend, payback, LTV-to-CAC)
• A record of scaling spend while holding or improving return, shown with numbers