Airblack - Growth Manager

About Airblack:
Airblack is India's largest alternate skilling platform, helping people become microentrepreneurs and creators. Our mission is to help the next 100 million get access to meaningful opportunities. Our apps consistently rank in the top 10 education apps in India with 5M+ users and 40M+ minutes of learning content being consumed every month.
Airblack has raised over INR 100cr from marquee investors such as Elevation Capital, Info Edge Ventures, Michael & Susan Dell Foundation, Blume Founders Fund and Better Capital, and leading angels such founders of Zomato, Razorpay, Meesho, CRED and so on.
What would you be doing?
Campaign Optimization: Perform daily account management on Meta, check campaign performance, and adjust bids to enhance campaign efficiency. Optimize performance across ad channels by testing and tuning ads, keywords, and bid strategies
Creative Strategy: Be a creative powerhouse in acquisition advertising by ideating and producing best-in-class video and static ad properties, user communications and landing pages
Analytics & Instrumentation:

Contribute to the analytics muscle of the Growth function with in-depth data analyses and set-up tech instrumentation to scale operations
Experimentation & User Insights: Deliver continuous user insights, solutions discovery and experimentations across both 0-to-1 and scale-up revenue initiatives
Go-To-Market Operations: Executes end-to-end operations on GTM, leads CRM and revenue optimization initiatives
Cross-Team Collaboration: Work with the Growth, Design, Brand, Tech, Product and Inside-sales functions to advance cross-functional revenue and profitability goals
What makes you a suitable candidate?
- 2-5 years of experience in either of Growth, Product, or Strategy Consulting/Founder's Office roles
- A degree in any discipline is required from a Tier 1 college
- You are a marketing geek and can come up with creative ideas at scale
- You are thoroughly data-driven in decision-making; with good excel skills. Experience in SQL is a bonus.
Why should you join Airblack?
Skilling with a difference: We are one of the very few education companies in India that have been able to do all the following things together: deliver outcomes, stay lean (under 50 people), raise funds in a down market from top investors, have an infinite runway, and lead a completely new whitespace. Get the opportunity to be the face of a new era in the education & skilling sector in a high-skin-in-the-game leadership role
Experimentation & Build: We have a culture of rapid experimentation, freedom to fail & iterate, and owning scale-up through process building
Thriving Market Opportunity: We are building in a whitespace with massive opportunity & headstart - India has 15 million people entering the workforce every year and less than half a million jobs. Your impact will help create a dent in India's future
Work with a stellar team: Great missions require great people - and we are fortunate to have some of the smartest and nicest people supporting us in our journey. Our team comprises ex-entrepreneurs, VCs, and operators from places such as Goldman Sachs, Paytm, Oyo, Bain & Co., BCG, Urban Company, top IITs and so on