Keka - Manager - Search Engine Optimization

About Us:

Keka has been a silent revolution in the making since our launch 10 years ago. Our steadfast focus on building an employee-centric HR platform was well received by more than 10000 businesses across India and the world. Today we are India's #1 platform in the segment with the greatest number of new customers adopting the platform. All with zero advertising spend and pure customer love. We are an organization built by our employees. The passion and the extreme ownership that our people bring to the table are contagious. We don't hide our shortcomings, and we aren't afraid to ask for help. When we fail, we learn, adapt, and do better in the future. This open culture encourages our people to innovate, regardless of their function and across departmental boundaries.

In November 2022, the company secured India's largest Series A SaaS funding with a whopping $57 million from WestBridge Capital.

Job Details:

• Location: Hyderabad (Preferred)
• Experience: 8+ Years
• Department: Marketing

About the Role:

We're looking for a hands-on and strategic SEO Manager with strong experience in search, content, and AI-driven growth. In this role, you'll lead all aspects of SEO-including traditional search, answer engine optimization (AEO), generative engine optimization (GEO), and AI automation. You'll shape how our content appears across Google, AI search platforms, and next-gen search tools. This is a key leadership position where you'll drive growth using smart automation, structured content, and data-backed decisions.

What You'll Do:

• Lead and scale our SEO strategy in all regions ( India, US & Middle East ) -technical, content, and off-page.
• Build visibility across search engines, AI-powered tools (like Google SGE, Bing, Chatgpt, Perplexity), and voice assistants.
• Use AI automation tools to research keywords, generate SEO-friendly content, and improve workflows.
• Optimize content for AEO-answer boxes, featured snippets, and voice search.
• Develop GEO strategies to increase presence on AI-driven results pages.
• Use structured data and schema markup to improve content visibility.
• Monitor SEO performance, search trends, and AI platform updates.
• Collaborate with writers, developers, and designers to improve site architecture and content.
• Manage external agencies or freelancers when needed.
• Report on performance and growth KPIs regularly.

What We're Looking For:

• 8-12 years of experience in SEO, ideally in fast-paced digital teams.
• Deep knowledge of on-page, technical, and off-page SEO.
• Strong understanding of how AI and search are evolving (AEO, GEO, SGE).
• Experience using tools like SEMrush, Ahrefs, Surfer, Screaming Frog, etc.
• Comfortable working with AI tools to help speed up research, content creation, and audits.
• Familiar with structured data, schema, and website crawling/indexing.
• Strong analytical mindset-you know how to turn data into action.
• B2B SaaS experience
• Leadership skills with the ability to guide a team or external partners.

Mandatory: B2B SaaS experience

Nice to Have:

• Experience with automation tools (e.g. Python scripts, Zapier, Make, APIs).
• Basic understanding of HTML/CSS and how websites work.
• Background in e-commerce, SaaS, or content-heavy platforms for multiple regions (US, Europe, Middle East etc).