Performance Marketer

Key Responsibilities

Paid Advertising Management

• Plan, launch, and optimize campaigns on:
  
• Meta Ads (Facebook & Instagram)
  
• Google Ads (Search, Display, YouTube)
  
• Manage daily budgets and bidding strategies
  
• Scale winning campaigns while maintaining target CPL
  

Lead Generation & Funnel Optimization

• Create high-converting lead funnels for consultation bookings
  
• Optimize landing pages and forms to improve conversion rate
  
• Implement retargeting and remarketing strategies
  

Data & Analytics

• Track KPIs: CPL, CPA, CTR, ROAS, lead quality, revenue contribution
  
• Conduct A/B testing on creatives, hooks, and offers
  
• Analyze performance data and implement continuous improvements
  

Tracking & Technical Setup

• Implement and manage Meta Pixel, Google Tag Manager, and Analytics
  
• Ensure proper event tracking and conversion tracking
  
• Monitor data accuracy and attribution
  

Collaboration

• Coordinate with Graphic Designer and Video Editor for ad creatives
  
• Work with Sales/Telecalling team to improve lead quality and closure rate
  
• Align campaigns with monthly revenue targets
  

Required Qualifications

• Graduate in Marketing, Business, or related field
  
• Certification in Performance Marketing preferred
  

Experience

• 25 years of hands-on experience in performance marketing
  
• Proven experience managing paid campaigns with measurable ROI
  
• Experience in healthcare, wellness, beauty, or service industry preferred
  

Skills & Competencies

• Strong expertise in Meta Ads & Google Ads
  
• Data-driven and analytical mindset
  
• Ability to reduce CPL while maintaining lead quality
  
• Strong understanding of conversion funnels