Associate Copywriter

• Function: Copywriting, Brand Development, Creative Campaigns
• Reporting to: Brand Design Manager
• Location: Bangalore (Work from office only)
• Working Hours: Monday to Saturday, 11:00 am to 8:00 pm

About Vedantu

• Vedantu is Indias leading online and offline tutoring platform, enabling students to learn from
• some of Indias best teachers. With over 2000 teachers, the platform has delivered more than 2
• million hours of teaching to over 12 million students across 10,000+ cities in 30+ countries.
• Vedantu offers personalized, interactive learning experiences and is also present offline in 75+
• Indian cities through Vedantu Learning Centres.
• Founded by IITians, Vedantu stands for Veda (Knowledge) and Tantu (Network) - symbolizing a
• Knowledge Network that provides access to quality education anytime, anywhere.

About the Brand Design Team

• The Brand Design team is Vedantus in-house creative powerhouse - shaping the brands
• identity and storytelling across platforms and formats. From logos, videos, and brand campaigns
• to digital assets, OOH, and social media, the team comprises talented graphic designers,
• writers, filmmakers, editors, and creative strategists. Were pushing the boundaries of how an
• education brand is seen, felt, and remembered.

Purpose of the Role

• We are looking for an Associate Copywriter to support the Brand Design team in writing and
• polishing copy across campaigns, social media, performance marketing creatives, and brand
• content.
• This is a hands-on role for someone who loves words, has a strong sense of internet culture,
• and wants to learn how copywriting works inside a fast-moving in-house creative team. Youll
• work closely with designers, video editors, and fellow copywriters to turn briefs into clear, sharp,
• on-brand communication.
• The ideal candidate should also have the curiosity to experiment with AI-powered writing tools
• to improve speed and creative exploration while maintaining strong brand consistency and
• accuracy.

Key Responsibilities

• Copywriting & Content Support
• ● Write and adapt copy for social media posts, ads, performance creatives, banners,
• emailers, landing pages, and internal brand requirements
• ● Create multiple options/variations for headlines, hooks, CTAs, and captions as per briefs
• ● Assist in proofreading and quality checks to ensure grammar, clarity, and tone
• consistency
• Concepting & Creative Collaboration
• ● Support the team in brainstorming campaign lines, scripts, and content ideas
• ● Partner with graphic designers and video editors to ensure copy fits the layout, pacing,
• and platform format
• ● Help rewrite long information into simpler, parent/student-friendly language where
• needed
• Research & Trend Awareness
• ● Track pop-culture and internet trends relevant to students/parents (memes, formats,
• language, hooks)
• ● Research competitors and education content trends to bring fresh ideas to the team
• Tool Adoption (Including AI)
• ● Use AI-assisted workflows where appropriate (idea generation, hook variations, script
• drafts, grammar polishing, tone exploration) while applying human judgment, factual
• checks, and brand guidelines
• ● Learn and follow best practices for responsible AI usage in a brand context

Key KRAs

• ● Strong writing output with multiple options and quick iterations
• ● Clear, on-brand copy with minimal errors and rework
• ● Timely delivery of tasks as per briefs and campaign timelines
• ● Active participation in ideation and creative collaboration
• ● Consistent tone and messaging across channels