Business Development Executive

Core Responsibilities

1. Lead Generation & Prospecting

• Identify and qualify potential leads through cold calls, emails, social media, webinars, and inbound inquiries.
  
• Conduct market research to identify new target segments (e.g., students, parents, schools, colleges, corporates).
  
• Utilize CRM tools to track lead generation activities.
  

2. Sales & Conversion

• Present, promote, and sell ed-tech products (live classes, LMS platforms, test series, apps, etc.) to prospective customers.
  
• Conduct product demos or counseling sessions (via phone, video call, or in-person).
  
• Understand customer needs and tailor pitches accordingly.
  
• Achieve and exceed monthly/quarterly sales targets (paid enrollments, subscriptions, etc.).
  

3. Client Relationship Management

• Follow up with leads to increase conversion chances.
  
• Ensure high levels of customer satisfaction through regular follow-ups and feedback.
  
• Handle objections and resolve queries from potential or existing customers.
  

4. Collaboration with Marketing & Product Teams

• Coordinate with marketing teams to align sales efforts with campaigns.
  
• Provide feedback from clients to product teams to improve offerings.
  
• Suggest promotional ideas based on market/customer insights.
  

5. Reporting & Documentation

• Maintain detailed records of sales activities and customer interactions.
  
• Prepare daily/weekly/monthly reports on sales metrics and performance.
  
• Track KPIs such as lead-to-conversion ratio, revenue per user, churn rate, etc.
  

6. Partnership & Institutional Tie-ups (B2B)

• Approach schools, colleges, and training institutes for partnerships or product deployment.
  
• Pitch enterprise solutions to institutions and negotiate contracts or pilot programs.
  

Skills & Qualifications Required

• Strong communication and interpersonal skills.
  
• Sales aptitude and negotiation skills.
  
• Tech-savvy with the ability to understand and pitch digital learning platforms.
  
• Bachelor's degree (MBA preferred in some roles).
  
• Prior experience in ed-tech or B2C/B2B sales is a plus.