Vedantu - Head - Business

Head of Business at Deeksha Vedantu
About Deeksha Vedantu:
Founded in 1998, Deeksha Vedantu redefined education in Karnataka by pioneering Competitive Exam coaching that is aligned with the regular Board Exam syllabus. Deeksha's intervention was transformational in its scope as it bridged the gap between the studies for the Board and Competitive Exams preparation by coaching children for JEE/NEET/CET/Commerce along with Board Exam under one roof. Deeksha Vedantu has grown to become a leading Education provider in Karnataka with 20+ centres, growing digital distribution and 100Crs+ Revenue. It is an integral part of the Vedantu group - which has an ambition to go for an IPO in the next 2 years.
Role Overview:
Deeksha Vedantu is seeking a highly entrepreneurial and data-driven Head of Business to lead the next phase of growth across student acquisition, lead generation, conversion optimization, retention, and revenue expansion.
The Head of Business will be responsible for building and scaling a high-performance growth engine that drives sustainable customer acquisition and business growth across online and offline channels. l
This role requires a strategic thinker with strong analytical capabilities, deep understanding of consumer behaviour, and proven expertise in driving growth through marketing, sales funnel optimization, partnerships, and experimentation.
The ideal candidate combines strategic vision with execution excellence and has experience scaling consumer-facing businesses through a blend of digital, offline, and partnership-led growth initiatives.
This is a high-impact leadership role requiring close collaboration with Sales, Marketing, Product, Academics, Finance, HR and Operations teams to deliver ambitious growth objectives.
Location: Bangalore (Work from Office)
Key Responsibilities:
Growth Strategy & Business Planning:
- Develop and execute the company's growth strategy aligned with organizational goals.
- Drive end-to-end student acquisition strategy across online and offline channels.
- Build scalable growth frameworks focused on lead generation, conversion, retention, and referrals.
- Identify new growth opportunities, customer segments, markets, and acquisition channels.
- Develop annual and quarterly growth plans with clear targets and measurable outcomes.
- Drive forecasting, funnel planning, direct sales and revenue growth initiatives.
Demand Generation & Customer Acquisition:
- Own customer acquisition targets across all business lines.
- Design and execute multi-channel lead generation strategies.
- Drive performance marketing across digital platforms including Google, Meta, YouTube, and emerging channels.
- Build scalable home visit team for demand generation & customer acquisition.

- Build scalable inbound and outbound acquisition programs.
- Continuously improve lead quality and acquisition efficiency.
- Explore innovative growth channels and partnership opportunities.
Funnel Optimization & Revenue Growth:
- Own the end-to-end student acquisition funnel from awareness to enrolment.
- Identify bottlenecks and drive continuous optimization across the funnel.
- Improve conversion rates through experimentation, automation, and process enhancements.
- Partner with Sales leadership to improve lead-to-admission conversion.
- Drive data-backed decision-making to maximize revenue outcomes.
Digital Growth & Performance Marketing:
- Lead digital marketing strategy across paid, owned, and earned channels.
- Drive SEO, SEM, content marketing, social media, and performance campaigns.
- Build attribution frameworks to accurately measure channel effectiveness.
- Optimize marketing investments to maximize growth and profitability.
- Leverage marketing automation tools and CRM platforms to improve efficiency.
Partnerships & Offline Growth:
- Build strategic partnerships with schools, educational institutions, influencers, and ecosystem partners.
- Develop BTL and local market activation programs to strengthen brand presence and generate demand.
- Expand referral and community-led growth initiatives.
- Identify and scale high-performing acquisition partnerships.
Retention, Engagement & Lifecycle Growth:
- Develop retention and engagement strategies to improve student lifetime value.
- Drive lifecycle marketing initiatives across onboarding, engagement, retention, and referrals.
- Partner with Product and Academic teams to enhance student experience and outcomes.
- Create programs that improve customer advocacy and organic growth.
Growth Analytics:
- Establish a culture of clean data collection and data-driven decision-making.
- Build growth dashboards and reporting frameworks.
- Conduct cohort analysis, funnel analysis, and customer segmentation.
- Identify growth opportunities through data insights and market intelligence.
- Lead cross-functional growth initiatives and rapid experimentation programs.
Leadership & Team Development:
- Build and lead a high-performing growth organization.
- Foster a culture of accountability, innovation, and continuous improvement.
- Mentor and develop future growth leaders.
- Encourage collaboration across marketing, sales, product, and operations teams.
Financial Ownership:
- Own growth budgets and marketing investments.
- Ensure efficient deployment of growth capital.
- Drive continuous improvements in CAC, payback period, and overall marketing efficiency.
- Partner with Finance to align growth investments with business objectives.
What You'll Need Experience:
- 8-15+ years of experience in Growth, Marketing, Revenue, Business Development, or Commercial Leadership roles.
- Proven track record of scaling consumer businesses and driving significant revenue growth.
- Experience leading a 100+ Regional spread team / sales Team.
- Experience managing large acquisition budgets and growth teams.
- Strong understanding of Digital marketing, Performance marketing, CRM, analytics, and sales funnels.
- Experience in Education, Consumer Internet, Retail, Financial Services.