Business Development Associate (EdTech Sales)

Overview

We are looking for a highly motivated Business Development Associate (BDA) to join our fast-growing sales team. In this role, youll engage with prospective learners, understand their career goals, and guide them toward the right learning programs. Success here requires strong communication, a natural ability to build trust, and a results-oriented mindset—without relying on scripted pitches or pushy tactics.

Job Role: Business Development Associate (EdTech)

Department: Sales / Business Development

Industry: EdTech

Experience: 0 – 6 Years

• Location: Bangalore & Gurgaon
• Notice Period: Immediate Joiner
• Skills: Sales, Business Development, Education Sales, LeadSquared(LSQ) CRM

Key Responsibilities

• Initiate and sustain meaningful conversations with prospective learners via outbound calls and follow-ups.
• Assess candidates aspirations and challenges to recommend tailored learning pathways.
• Guide learners on career progression, program outcomes, and ROI of upskilling.
• Nurture relationships throughout the buyer journey—building trust, not just closing deals.
• Proactively re-engage dormant leads to convert interest into enrollments.
• Deliver a personalized, high-touch consultation experience—putting learner success first.
• Consistently meet and exceed daily, weekly, and monthly performance goals.
• Keep CRM records accurate, timely, and actionable for sales and marketing alignment.
• Partner cross-functionally with onboarding, content, and support teams for a seamless learner experience.

• Must-Have: 0 – 6 years of experience in EdTech Sales & Business Development
• Bachelors degree in any discipline (B.Tech preferred).
• Fluency in English—both written and spoken—with the ability to adapt tone for different audiences.
• Proven ability to guide prospects to confident decisions—not just close deals.
• A track record of hitting or exceeding targets in fast-paced environments.
• Hands-on experience with CRM tools—LeadSquared (LSQ) is a plus.
• Ability to quickly connect with diverse learners and influence decisions through empathy and insight.

• Prior experience in EdTech, K–12, or higher education sales.
• Experience selling technology-enabled or digital learning solutions.
• Experience handling high-value enrollments (₹50,000+ ticket sizes).
• Familiarity with end-to-end lead management workflows.
• Natural consultative mindset—focused on solving problems, not pushing products.

• Monthly revenue achievement.
• Lead-to-enrollment conversion rate.
• Daily calling and follow-up cadence.
• CRM data quality and update timeliness.
• Learner satisfaction and post-conversation feedback.

• Be part of Indias fastest-growing EdTech platforms—where impact meets scale.
• Accelerated growth paths for high performers in sales leadership and strategy.
• Performance-linked rewards that recognize both effort and outcome.
• A culture rooted in learning, collaboration, and psychological safety.
• Real exposure to consultative selling, buyer psychology, and career coaching.

Skills: edtech,communication skills,sales,business development,crm