Assistant Digital Marketing Manager - Lifestyle & Jewellery

Assistant Digital Marketing Manager

We are seeking a young, creative, and digitally fluent marketer to strengthen our organic social presence, support influencer collaborations, coordinate shoots, and track trends in the lifestyle and jewellery space.

Role details

Experience: 4 - 6 years

Location: Coimbatore

Key responsibilities

Social Media & Content Planning

• Create monthly content calendars for Instagram and Facebook.
• Schedule and publish content while maintaining a consistent, distinctive brand voice.
• Monitor engagement and performance, then recommend content improvements.
• Develop creative and written communication for retail events, exhibitions, CRM, online customers, e-commerce, and website needs.

Creative Coordination

• Work with creative agencies or in-house teams on campaign and social media assets.
• Share clear briefs and timelines; follow up to keep deliverables on track.
• Coordinate with product, retail, and in-store teams to ensure alignment.
• Help plan themes around festivals, product launches, and Gen Z cultural moments.
• Ensure all communication is visually and verbally consistent with the brand identity.

Influencer & Shoot Support

• Shortlist and coordinate with micro-influencers and content creators.
• Manage shoot planning, approvals, and timelines.
• Support behind-the-scenes coordination for campaign films and photoshoots.
• Coordinate with production houses or agencies for ongoing and collection shoots.

Brand & Market Awareness

• Track competitor activity across jewellery and lifestyle brands.
• Share relevant trends, insights, and creative ideas to differentiate the brand.
• Identify Gen Z content cues and opportunities worth acting on.

Candidate profile

• 4 - 6 years of experience in creative, social media marketing, content, or brand roles.
• Experience with lifestyle, jewellery, or fashion brands is preferred but not mandatory.
• Strong design sensibility and storytelling ability for Gen Z audiences.
• Familiarity with Instagram tools, Canva, Google Sheets, and trend-tracking tools.