Assistant Manager - Digital Marketing - ECommerce

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Position Summary:

To strategize, develop, implement, track, and optimize digital marketing campaigns across all digital channels to increase brand awareness, drive traffic, and generate qualified leads/sales aligned with Glow brand business objectives.

Principal Accountabilities:

• Develop and execute the overall digital marketing strategy.
• Define KPIs and ROI for digital marketing activities.
• Budget planning and allocation for digital initiatives.
• Manage paid and other digital campaigns.
• Handle communication through different channels (i. Social, Email, Whatsapp etc.)
• Optimize cost per lead (CPL), cost per acquisition (CPA), and conversion rates.
• Conduct A/B testing for ad creatives and landing pages.
• Improve website ranking and domain authority.
• Manage keyword strategy and back linking.
• Conduct regular SEO audits and implement technical SEO best practices for both On-page and Off-page.
• In coordination with Brand marketing/eCommerce Head, create content strategy for offline, online and social media promotions.
• Coordinate content calendar, creatives, and community engagement with marketing team.
• Ensure brand tone, messaging, and design consistency.
• Monitor website traffic, user behaviour, and funnel optimization.
• Coordinate with technical team for UI/UX improvements.
• Design and implement email campaigns for promotions, retention, and reactivation.
• Work with the sales/CRM team to nurture leads through drip campaigns.
• Track digital metrics using tools like Google Analytics, Search Console, Hub Spot, etc.
• Prepare weekly/monthly performance dashboards and insights for leadership.
• Use data-driven insights to improve campaign effectiveness.
• Manage internal digital marketing team and external agencies.
• Collaborate with other departments (Sales, Product, Creative, Technical etc.)
• Collaborate with influencers to promote campaigns
• Conduct A/B Testing
• Use Comparative analysis to examine the effectiveness of the digital marketing strategies and implement any gaps periodically.

Key Competencies:

• Strong knowledge of Google Ads, Facebook Ads, SEO, Analytics tools
• Strong Knowledge of E-Commerce Platforms and end to end E-Commerce Operations.
• Excellent written and verbal communication
• Analytical thinking and data interpretation
• Creative mind-set with attention to detail
• Project management and team leadership skills