Performance Marketing (D2C)

• Brief (indicative, not limited to the below)
• 1. Plan, execute, and optimize end-to-end D2C marketing campaigns across Meta and Google platforms.
• 2. Drive performance metrics including ROAS, CVR, CAC, and revenue growth.
• 3. Analyze campaign performance and implement strategies to improve efficiency and scale.
• 4. Monitor and optimize budgets across campaigns to maximize returns.
• 5. Evaluate creative performance and provide actionable insights for iteration and improvement.
• 6. Work closely with creative teams/agencies to develop high-performing ad creatives.
• 7. Develop and execute retention marketing strategies (CRM, remarketing, lifecycle campaigns).
• 8. Coordinate with internal teams and external agencies for campaign execution and optimization.
• 9. Shopify and Uniware understanding to align marketing campaigns with product availability and catalog.
• 10. Identify growth opportunities across funnel stages (acquisition, engagement, retention).
• 11. Track, analyze, and report campaign performance using analytics tools.
• 12. Stay updated with platform trends, algorithm changes, and new growth opportunities. Role & responsibilities

Preferred candidate profile