Product Marketing Manager

Product Marketing Manager

Location: Technopark, Trivandrum (On-site)

Experience: 3–6 Years

Shift Timing: 3:00 PM – 12:00 AM IST (Mandatory)

CTC: Up to ₹12–13 LPA

About the Role

We are looking for a dynamic and results-driven Product Marketing Manager to drive product positioning, messaging, go-to-market strategies, and customer acquisition initiatives. The ideal candidate will bridge the gap between Product, Sales, and Marketing teams to ensure successful product launches, market penetration, and revenue growth.

Key Responsibilities

Product Marketing & Positioning

• Develop compelling product positioning, value propositions, and messaging frameworks.
• Create product narratives tailored to different buyer personas and market segments.
• Collaborate with Product Management to understand product capabilities and roadmap.

Go-to-Market (GTM) Strategy

• Plan and execute end-to-end GTM strategies for new product launches and feature releases.
• Define launch plans, target audiences, channels, and success metrics.
• Monitor launch performance and optimize campaigns accordingly.

Sales Enablement

• Develop sales collateral, presentations, battle cards, case studies, and product sheets.
• Equip sales teams with tools and content to effectively communicate product value.
• Conduct product training sessions for internal stakeholders.

Content & Digital Marketing

• Create and oversee high-quality content including blogs, whitepapers, landing pages, email campaigns, and webinars.
• Drive SEO and digital marketing initiatives to increase product visibility and lead generation.
• Work closely with content and digital marketing teams to optimize campaign performance.

Market Research & Competitive Analysis

• Conduct market research to identify customer needs, industry trends, and growth opportunities.
• Analyze competitor offerings, positioning, pricing, and marketing strategies.
• Generate actionable insights to support product and business decisions.

Performance & Analytics

• Track KPIs related to product adoption, campaign performance, lead generation, and revenue contribution.
• Use analytics tools to measure marketing effectiveness and optimize ROI.

Required Skills

• 3–6 years of experience in Product Marketing.
• Strong understanding of Go-to-Market (GTM) strategy and execution.
• Experience in Sales Enablement and Product Positioning.
• Knowledge of Content Marketing, SEO, and Digital Marketing.
• Expertise in Market Research and Competitive Analysis.
• Strong communication, storytelling, and presentation skills.
• Experience working with cross-functional teams.

Preferred Qualifications

• Experience in B2B SaaS, Healthcare Technology, or Software Product companies.
• Familiarity with marketing automation and CRM platforms.
• Exposure to product analytics and performance measurement tools.

Education

• Bachelors degree in Marketing, Business, Communications, or a related field.
• MBA (Marketing) preferred.

The ideal candidate will be responsible for creating our relevant product marketing content. Your market research will help guide you when creating this content. You will collaborate with other internal teams and product marketing team members to develop our strategy for product launches and product positioning.

Responsibilities

• Research our markets consumer preferences then target and segment our customers effectively based on this research
• Collaborate with sales team to create marketing content that will enable the sales team
• Create product marketing content that clearly and effectively communicates our value-proposition
• Oversee product launches, feature releases, and product positioning

Qualifications

• Bachelors degree or equivalent experience in related area
• 4+ years of product marketing experience
• Strong verbal, written, and presentation skills