Manager - Product (WH/ Fan) - Chennai

Role & responsibilities

• 1. Managing new product launches from start to end.
• 2. Manage the assigned products from planning the roadmap, formulating pricing
• and positioning strategies to develop product launches.
• 3. Understand the marketplace and customer needs to advise in product
• development.
• 4. Work closely with the sales and marketing departments to develop the sales and
• marketing strategy.
• 5. Analyze the marketplace and design a market strategy based on the product range
• Search for and capitalize on new product opportunities.
• 6. Manages Positioning and Branding for the product range

Duties & Responsibilities:

To do Market Survey & Analysis, Product Planning, Product Development, Product Performance Analysis, Competitive Analysis, Sales Forecasting, to bring new products in our product lines. To advise Product Development Dept. on additional features / colours / shape, technical enhancement / simplification in the existing Products as per customer preference. Price fixation, Scheme development.

• Product Strategy & Portfolio Management
• Product Specifications & Lifecycle Management
• Pricing, Costing & Margin Management
• New Product Launch & Enablement
• Marketing Coordination
• Product Development (PD) Coordination

Preferred candidate profile

BE (Electrical) / DME / MBA (Marketing) with 5- 10 years experience in Product development /Quality / Research and Development. Experience in home appliances products will be preferred. Should have good interpersonal communication skill & computer knowledge.