Brand Manager - Beauty & Wellness Industry

Job Overview :

As a Brand manager, you will support planning, production, implementation Marketing activities across all partners from Public Relations to trade activities.

Together with the rest of stakeholder in India and in HQ, this role will coordinate and execute the GTM creating a consistent and engaging brand experience that is consumer focused across the market.

Key Responsibilities :

• Execute brand strategy and integrated communication plans: brand visibility, brand animation, consumer activations and support trade implementation.
• Ensure all brand touchpoints are as per brand ethos & global strategy
• Public relation
• Strategy to build brand awareness to the relevant audience
• Management as per global guidelines (product, logistic, packages, audience, target, data tracker.)
• Eventing operations
• Support trade visibility
• Providing the right assets based on requirement implementation
• Build necessary tools for on ground teams, vendors, partners to understand products and marketing activity with maximum precision
• Genuine interest in Art / Luxe landscape in India & APAC
• Track Data and build report of activations
• Budget tracker and management coordinating with finance dept to ensure smooth vendor management.
• Ensures timely and high-quality execution of all marketing activations offline and online at all times.

Knowledge :

• Understanding of measurement KPI for campaigns
• Able to build analytical reasoning and propose rational and qualitative solution
• Proficient in Outlook, Great Excel skills and PowerPoint
• Nice to have basic understand of digital media landscape and channels of the market

Skills :

• Collaborative way of working, team work oriented
• Ability to manage multiple projects end to end in a fast-paced environment
• Strong communication skills for successful project presentations and information sharing
• Analytical skill problem solver, self-starter with an entrepreneurial spirit.
• Able to work with external partner and vendors to coordinate timings, and quality of execution
• Have an eye for detail is a must, understanding of brand DNA, values and aesthetics

A plus if :

• You love the category
• Good awareness of Beauty Landscape in India and genuine interest of cultural trends
• Consume relevant industry content
• Eager to be active brands growth driver in the India Market