Director - Digital Marketing - IIT/IIM

Department Icon Digital Marketing/Marketing
Posted: 2 days ago
7-13 years
Bangalore
Digital Marketing/Marketing
work from office
Full Time
Closes 11 Dec 2026

Posted: 2 days ago
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Job Description

Responsibilities:

  • Manage the entire user acquisition funnel
  • Manage the cross-selling and upselling campaigns for registered users
  • Build data-driven consumer insights for maximum efficiency
  • Manage various advertising platforms like AdWords, social media, marketing automation, email and SMS marketing
  • Manage the analytics and data insights from various sources
  • Manage the Digital Marketing and Analytics Team and guide them for the best ROI

Qualifications and Desired Skills:

  • IIT/IIM Graduate with 7+ years of Digital Marketing experience
  • Expert in Digital Marketing channels (Search, Display, Social, Video, Email, SMS)
  • Strong analytical and data skills
  • Experience in using Adobe Analytics preferred, or high expertise in Google Analytics
  • Excellent leadership and communication skills
  • Experience in handling and managing the Digital Marketing Team

Skills

Digital MarketingMarketingMarketing AnalyticsOnline MarketingPerformance MarketingMarketing HeadSEM / SEOSocial MediaAdvertisingDigital MarketingMarketing ChannelsMediaMarketing

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About Company

TCS is an IT services, consulting and business solutions organization that has been partnering with many of the world’s largest businesses in their transformation journeys for over 50 years. TCS offers a consulting-led, cognitive powered, integrated portfolio of business, technology and engineering services and solutions. This is delivered through its unique Location Independent Agile™ delivery model, recognized as a benchmark of excellence in software development. A part of the Tata group, India's largest multinational business group, TCS has over 614,000 of the world’s best-trained consultants in 55 countries. The company generated consolidated revenues of US $25.7 billion in the fiscal year ended March 31, 2022, and is listed on the BSE (formerly Bombay Stock Exchange) and the NSE (National Stock Exchange) in India. TCS' proactive stance on climate change and award-winning work with communities across the world have earned it a place in leading sustainability indices such as the MSCI Global Sustainability Index and the FTSE4Good Emerging Index.
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