Category & Performance Marketing Lead - ECommerce - IIM/ISB/MDI/FMS
Digital Marketing/Marketing
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Job Description
About the Role:
We are looking for a Category and Performance Marketing Lead for a top consumer electrical, electronics, and appliances company based in Bangalore. You will manage E-commerce marketplaces like Amazon, Flipkart, Blinkit, Zepto, and Meesho.
Key Responsibilities:
- Own the monthly and quarterly sellout plan by platform and SKU; track actuals against plan daily and weekly.
- Plan, execute, and optimize on-platform ad spend for ROAS, TACOS, and sellout impact.
- Own traffic and conversion metrics end-to-end and build diagnostic muscle to fix funnel leaks.
- Work directly with platform category teams to secure organic and paid visibility.
- Own catalog health, ratings and reviews strategy, and promotional calendar management.
- Build rigorous sellout and funnel dashboarding cadence for leadership insights.
Requirements:
- 3 to 8 years of experience in category sell-side with performance marketing experience in consumer appliances, electrical, electronics, FMCG, or automobile industries.
- MBA from Tier 1 colleges, 2018 to 2022 batches.
- Strong expertise in E-commerce business management, marketplace analytics, and stakeholder management.
Skills
Category ManagementPerformance MarketingDigital MarketingMarketingECommerceMarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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