Therapy Specialist - Pharma Sales - NCD Care

Role Purpose

The Therapy Specialist would be responsible for scientific promotion of company's products and managing customer relations in accordance with applicable laws and the company policies. The position drives business plan implementation and provides market intelligence in close collaboration with sales support team, medical fraternity and customers. Responsibilities broadly include achievement of targets as per short term & long-term business plans, reporting drug complaints, product portfolio management and debtor management. This role will report to Zonal Business Manager or Sales Development Manager or Regional Business Manager and is an Individual Contributor.

Key Responsibilities

Conduct product promotion for the company to customers by way of detailing and providing scientific information, input, literature etc. to increase the prescription demand in accordance with the applicable laws and the company policies; Meet niche set of customers in selected geographies, both headquarters and outstations, as required towards brand building for Company products.

Develop and maintain relationships with doctors, medical practitioners, representatives, stockists, chemists etc. Actively participate in identifying key and potential medical practitioners and specialists in the respective therapeutic segment in the assigned territory and prioritise for the purpose of systematic customer coverage.

Coordinate with logistics for timely shipment of products; Ensure product availability in the market at stockist and chemist level by following up with the stockist for stock statement; POBs to book order from the chemist, proper RCPA, minimizing expiry - and breakages.

Schedule and plan the frequency of calls and personally visit the targeted doctors as per agreed coverage list. Contact customers on regular basis and deliver informative sales presentations based on customers need.

Coordinate for CMEs, round table meetings, Medical camps, symposia for - medical practitioners, patient counseling and meetings with chemists to implement the marketing plan and enhance the companys image and business.

Collect information and trends on the competitors activities new products, marketing activities, product pricing and new business opportunities. Collects data on annual budget for medicines, mode of purchase, rate contract/tendering etc. as may be required and takes initiatives to tap these business growth avenues.

Implement strategy designed by the company for new and existing products; Achieve budgeted targets as per short term (annual) and long-term business plan for the HQ; Manage collections and payments with periodic follow-ups with debtors and update the supervisor about the status, to ensure 100% collection from stockists.

Maintain compliance by timely reporting of any drug complaint if any to seniors as per pharmaco- vigilance guidelines and company policies. Should report all the adverse event information (including lack of efficacy) with any Mylan product to ProductSafety@viatris.com immediately. Ensure to complete a documented training for Pharmacovigilance within Mylan at least once every year.

Ensure safe keeping of companys property, effective use of promotional materials, submission of standard tour plan, daily call reports, monthly expenses and maintain work diary provided by the company on daily basis.

Hospital entry model - understand the DMUs and purchase process and keep track with the institution team and the other business unit representatives

Supervisory/Management Responsibilities

No supervisory responsibility