Digital Marketing Specialist

Role Overview:

• We are looking for a proactive Digital Marketing Specialist to join our India office and support
• our B2B dropshipping platform. You will work closely with the SEA and SEO Leads while also
• driving your own digital marketing initiatives. The ideal candidate is versatile, hands-on, familiar
• with the latest AI tools in digital marketing, and has an understanding of B2B marketing
• dynamics.

Key Responsibilities:

• ● Support SEA and SEO Leads with campaign planning, execution, and reporting.
• ● Develop and implement independent digital marketing strategies to drive traffic, leads,
• and conversions for the B2B dropshipping platform.
• ● Manage paid advertising campaigns across Google Ads, Bing, and social media
• channels.
• ● Conduct SEO audits, keyword research, on-page optimization, and link-building
• initiatives.
• ● Analyze campaign performance and provide actionable insights to optimize ROI.
• ● Leverage AI-powered marketing tools for content creation, analytics, and campaign
• automation.
• ● Stay updated on industry trends, emerging tools, and best practices in B2B digital
• marketing.

Requirements:

• ● 3+ years of experience in digital marketing, with hands-on experience in both SEA
• (Search Engine Advertising) and SEO.
• ● Strong understanding of digital marketing principles and marketing strategies.
• ● Familiarity with e-commerce or B2B platforms is a plus.
• ● Proficiency with AI tools for marketing (content creation, automation, analytics, etc.).
• ● Strong analytical skills and data-driven mindset.
• ● Excellent written and verbal communication skills in English.
• ● Ability to work independently and as part of a team in a fast-paced environment.