Digital Marketing Specialist

Responsibilities

• Develop and implement digital marketing strategies across various platforms (Google Ads, Facebook, Instagram, etc.).
• Analyze campaign performance data and generate detailed reports.
• Conduct keyword research to optimize website and ad performance.
• Monitor and respond to trends in the digital marketing space.
• Collaborate with content creators to ensure campaigns are aligned with brand messaging.

• Bachelors degree in Marketing, Business, or related field, or equivalent experience.
• 2+ years of experience in digital marketing.
• Strong knowledge of Google Analytics, SEO, and PPC strategies.
• Familiarity with social media management tools (e.g., Hootsuite, Buffer).
• Excellent analytical skills and ability to interpret data to make informed decisions.
• Strong written and verbal communication skills.

• Certifications in Google Ads or Facebook Blueprint.
• Experience in A/B testing and conversion rate optimization.