Digital Marketing Specialist

Role & responsibilities

Luxury Ride is looking for an experienced and result-oriented Digital Marketing Manager to independently manage the company's complete online presence, automobile portals, social media platforms, website and digital advertising campaigns. The candidate will be responsible for brand visibility, online marketing, lead generation, paid campaigns and driving quality customer enquiries for luxury and premium automobiles.

1. Digital Platforms & Online Portal Management l Manage all company online portals and automobile listing platforms. l Handle vehicle listings, inventory updates, photographs, descriptions and pricing. l Manage the company's website and Google Business Profile. l Ensure regular updates across all digital platforms.

2. Social Media Management l Manage Instagram, Facebook, YouTube and other social media platforms. l Plan and execute monthly content calendars. l Create and publish posts, reels, stories and promotional videos. l Develop digital campaigns to promote luxury and premium cars. l Maintain brand identity and online reputation.

3. Performance Marketing & Lead Generation l Plan and execute Google Ads and Meta Ads campaigns. l Generate quality leads through paid and organic campaigns. l Manage advertising budgets and optimise cost per lead (CPL) and return on ad spend (ROAS). l Monitor campaign performance and improve conversions. l Coordinate with the sales team for lead management and follow-ups.

4. SEO & Website Management l Implement SEO strategies to improve website ranking. l Manage Google Analytics 4 and Google Search Console. l Conduct keyword research and competitor analysis. l Improve website content and organic traffic.

5. Reporting & Coordination l Prepare weekly and monthly digital marketing reports. l Track leads, enquiries, campaign expenses and conversions. Page 1 Luxury Ride | Careers l Monitor competitors and digital marketing trends. l Coordinate with internal teams for marketing requirements

Preferred candidate profile

• Candidates from automobile, luxury car, premium retail or automotive dealership industries will be preferred.
• Must be capable of independently handling end-to-end digital marketing operations.
• Should have proven experience in generating quality leads and managing advertising budgets.
• Must be result-oriented with a strong focus on business growth

Wtsup - 9253644501 (HR-Manager)