Performance Marketing Specialist

Job Summary:

We are looking for a Performance Marketing Specialist with strong experience in Google Ads and Meta Ads. The candidate will be responsible for driving student enrollments, improving lead quality, and managing end-to-end paid campaigns for EdTech programs.

Key Responsibilities:

• Plan, execute, and optimize campaigns on Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads.
  
• Build full-funnel strategies (TOF, MOF, BOF) to drive qualified leads.
  
• Focus on lead quality and improve the Lead-to-Enrollment ratio.
  
• Set up and manage tracking using GTM, GA4, and Meta Pixel.
  
• Monitor key metrics like CPL, CPE, ROAS, and LTV.
  
• Perform A/B testing on creatives, audiences, and landing pages.
  
• Coordinate with the sales/counseling team to improve lead quality.
  
• Manage campaign budgets efficiently.

Required Skills:

• Strong hands-on experience in Google Ads and Meta Ads Manager
  
• Experience in EdTech / Coaching / High-ticket services preferred
  
• Knowledge of GA4, GTM, and CRM integrations (HubSpot, Salesforce, etc.)
  
• Good analytical and optimization skills
  
• Strong communication and coordination ability

Qualification

• Bachelors degree in Marketing, Business, or related field.