Digital Strategist-Reporting (Adobe Launch & AEP)
Data Science Analytics & Machine Learning
149+ Applicants
Posted: 2 months ago
3-5 years
Bengaluru / Bangalore, Karnataka
work from office
Posted: 2 months ago
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Applicants: 149+
Job Description
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Job Description
Role Balance: 60–70% Business & Reporting Acumen → 30–40% Adobe Launch & AEP Understanding
Primary Skillset
Primary Skillset
- Digital strategy — end-to-end ecosystem ownership
- Report-heavy analytics — independently owns reporting workflows
- Hands-on with Segments, Calculated Metrics, Classifications, Data Sources, Report Builder & Data Feeds in Adobe Analytics
- Adobe Target / Optimizely — hands-on, mandatory
- Statistics, A/B testing & experimentation methodology
- Pre-analysis — lift calculator, test sizing, hypothesis design
- Business acumen with client-facing stakeholder management
- Working understanding of AEP — audiences, data flows, activation, RT-CDP
- Intermediate knowledge of Adobe Launch (30–40% depth expected, not expert level)
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- Customer Journey Analytics (CJA)
- Foundational Data Science knowledge
- Adobe Journey Optimizer (AJO)
Skills
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Important dates & deadlines?
Application Deadline
27 Sep 26, 03:03 PM IST
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