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Job Description
Role Overview
We are seeking a Marketing Automation Specialist to design, implement, and optimize automated workflows that drive lead nurturing, funnel progression, and measurable revenue impact. This role requires strong expertise in CRM systems, email automation, lead scoring, and lifecycle marketing.
Key Responsibilities
- Design and manage end-to-end automation workflows across the marketing funnel (TOFU, MOFU, BOFU).
- Build lead nurturing, drip campaigns, onboarding, and re-engagement journeys.
- Manage CRM systems (Zoho CRM preferred), including segmentation, automation rules, and lead scoring.
- Develop behavior-based email journeys with personalization and dynamic content.
- Optimize funnel stages (MQL, SQL) and collaborate with sales on lead routing.
- Monitor automation KPIs, create reports, and identify optimization opportunities.
- Maintain CRM data hygiene, deliverability standards, and compliance.
Required Qualifications
- 3-6 years of experience in Marketing Automation, CRM, or Lifecycle Marketing.
- Hands-on experience with Zoho CRM, HubSpot, Marketo, or similar tools.
- Strong knowledge of email automation, segmentation, and lead scoring.
- Experience with landing pages, form integrations, and UTM tracking.
- Analytical mindset with a data-driven approach to optimization.
Skills
Marketing AutomationHubspotZOHOMQLZoho CrmSQLMarketingAutomationHubspotOptimizationMarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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