Manager - Card Portfolio Optimization Consulting, VCA X
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Job Description
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
- Primary focus:Own and drive portfolio strategy lifting acquisition, activation, engagement, and incremental spend across credit and debit card portfolios.
- Core expertise:Cards portfolio optimization strategy, customer lifecycle management (CLM), and campaign management (design, targeting), with strong familiarity with payments industry rules and card-network/regulatory guidelines.
- Develop and refine end-to-end strategies to improve KPIs: acquisition, activation, usage, spend per active, retention, cross-/up-sell, attrition reduction, credit losses, and ROI.
- Diagnose performance drivers and recommend segment-level interventions by lifecycle stage.
- Design journeys for onboarding, early engagement, habituation, maturation, retention/win-back; define treatments and test plans (A/B and multivariate).
- Identify friction points and opportunities to accelerate first-use, repeat use, and long-term engagement across digital and partner/merchant channels.
- Translate portfolio objectives into campaign strategies: offer constructs, eligibility, targeting rules, suppression logic, and measurement frameworks.
- Drive analytics that size opportunities and forecast impact (propensity, uplift, CLV, attrition, spend elasticities); own a disciplined test-and-learn roadmap.
- Craft clear documentation and executive-ready presentations that turn findings into decisions for senior stakeholders.
- Track market trends (rewards, interchange, merchant offers, embedded finance, tokenization, BNPL, digital wallets) and turn them into portfolio interventions.
- Build the playbooks, benchmarks, and frameworks that become the reference standard for portfolio optimization across every market not a one-off deliverable, but the thing other markets build on.
- Bachelors or Masters degree in Data Science, Statistics, Mathematics, Economics, Computer Science, Engineering, Operations Research, or a related quantitative discipline.
- 6-8 years in cards/payments, banking, or consulting with hands-on ownership of cards portfolio optimization, lifecycle programs, and campaign management.
- Experience with offer optimization, rewards strategy, merchant-funded offers, and partnerships.
- Familiarity with credit risk fundamentals (underwriting policy, line management) and their interaction with spend growth strategies.
- Experience in payments, banking, financial services, consulting, or another data-intensive industry.
- Experience with GenAI, agentic workflows, prompt-based systems, or AI-assisted analytics.
- Excellent written and verbal communication; ability to craft executive-ready presentations and translate complex analytics into clear business decisions.
- Strong project management; ability to run multiple initiatives, set priorities, and meet deadlines in a fast-paced environment with disciplined documentation.
- Define the methodology, don't just execute one thrive in a delivery model where the standard for this capability area is still being built, and where your judgment sets it.
Skills
AiFinancial ServicesCraftFinanceBankingGlobal DeliveryForecastingAnalyticsConsultingManagementStrategyIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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