Sr. Executive PR - Public Relations

Key Responsibilities
1. Strategic Planning & Media Blueprint
Develop comprehensive digital PR and media strategies for corporate clients

• Create annual and campaign-wise media plans based on target audience segmentation
• Identify the most effective digital platforms (Meta, Google, LinkedIn, YouTube, etc.)
• Design 360 communication strategies aligned with brand objectives

2. Market & Competitor Research

• Conduct in-depth product research and industry analysis
• Perform competitor benchmarking (digital presence, ad strategy, content tone, positioning)
• Analyze market trends and consumer behavior
• Identify opportunity gaps for brand differentiation

3. Content Strategy & Digital Direction
Plan high-impact content strategy (social media, performance ads, brand storytelling)

• Guide content team on messaging, positioning, and tone
• Create campaign themes based on research insights
• Align creative direction with brand identity

4. Proposal & Client Presentation
Prepare strong pitch decks and strategy presentations for corporate clients

• Justify budget allocation with data and projected ROI
• Present marketing roadmaps and execution timelines
• Translate research insights into actionable business strategies

5. Performance Monitoring & Optimization

• Analyze campaign performance metrics
• Generate analytical reports with insights
• Recommend optimization strategies based on data
• Track ROI and conversion metrics

Required Skills & Qualifications

• Bachelors/Masters degree in Marketing, MBA, Mass Communication, or related field
• 5-8 years experience in Digital Marketing Agency / PR Agency / Brand Strategy
• Strong knowledge of digital advertising platforms
• Expertise in market research and competitor analysis
• Excellent presentation & proposal-making skills
• Analytical mindset with data interpretation ability
• Advanced knowledge of PowerPoint & Excel
• Strong business communication skills

• Strategic Thinking
• Research-Oriented Approach
• Data-Driven Decision Making
• Client-Focused Planning
• Strong Business Acumen
• Leadership & Team Coordination

What We Are NOT Looking For
Traditional media journalist coordination

Press note writing or print media handling

Physical press conference management.