Content Marketing Specialist

• Job Title: Content Marketing Specialist (4-7 Years Experience)
• Location: Bangalore
• Department: Marketing
• Reports to: Content Marketing Lead

• Role Overview
• We are seeking a strategic and creative Content Marketer with 4-7 years of experience in B2B
• technology marketing. This role will be instrumental in shaping Visionets voice across
• platformscreating high-impact, audience-specific content that builds awareness, drives
• engagement, and supports pipeline growth.
• Youll collaborate with SMEs, marketing leads, and regional sales teams to create content that
• translates complex digital transformation solutions into compelling narratives for decision makers.

Key Responsibilities

• Strategize and create thought leadership assets, blogs, white papers, case studies, and solution briefs aligned with business goals.
• Develop campaign content (emails, landing pages, ad copy, video scripts, infographics) to support integrated marketing efforts.
• Repurpose long-form content into high-performing digital assets for social media, newsletters, and demand-gen campaigns.
• Ensure all content is SEO-optimized, audience-relevant, and aligned with Visionets tone and brand positioning.
• Track content performance through metrics like traffic, engagement, and conversions; iterate based on insights.
• Stay updated with B2B marketing trends, Microsoft ecosystem news, and content best practices.

Must-Have Skills

• 6-7 years of proven B2B content marketing experience, preferably in tech, SaaS, or digital transformation services.
• Strong command over business storytelling, content structuring, and writing for executive audiences.
• Hands-on experience with SEO, keyword research, and performance tracking tools (e.g., SEMrush, Google Analytics).
• Ability to manage multiple content streams and meet tight deadlines with cross functional stakeholders.
• Excellent grammar, attention to detail, and editing skills.

What Youll Gain

• Opportunity to shape the content strategy of a global digital transformation brand.
• Work closely with global teams across the U.S., Middle East, and India.
• Exposure to high-impact campaigns, industry events, and Microsoft partnerships.
• A collaborative, fast-paced, and innovation-first work environment.

• Apply Now
• If you're passionate about crafting stories that drive real business outcomes, wed love to hear
• from you.