AM/DM - AI Content Creator

JOB PURPOSE

Are you obsessed with smartphones, tech trends, and digital storytelling Were looking for a content creator who can ideate, plan, and produce high-impact digital-first content for the smartphone category using cutting-edge AI tools. From product launches to feature explainers and comparison reels, youll be the creative engine behind our content strategydriving awareness, engagement, and conversion.

• AI Lead Content Ideation & Strategy
• Content Creation & Execution
• AI Tool Integration & Workflow Optimization
• Performance Monitoring & Optimization

(Accountabilities attached to the role)

1. Content Ideation & Strategy

- Develop content ideas around smartphone launches, features, comparisons, and user benefits.

- Collaborate with product and marketing teams to align content with campaign goals and product positioning.

- Use AI tools to brainstorm creative formats, hooks, and storytelling angles.

2. Content Creation & Execution

- Produce content across formats: short-form videos, carousels, blogs, reels, infographics, and emailers.

- Create product explainers, feature highlights, and user guides using AI-powered scripting and design tools.

- Ensure content is optimized for SEO, platform algorithms, and audience engagement.

3. AI Tool Integration & Workflow Optimization

- Use tools like Gemini, ChatGPT, Midjourney, Runway ML, Synthesia, and Canva AI to accelerate production.

- Build repeatable workflows for launch campaigns, feature drops, and seasonal promotions.

- Stay ahead of AI trends and recommend new tools to improve efficiency and creativity.

4. Performance Monitoring & Optimization

- Track performance across platforms (YouTube, Instagram, Google).

- A/B test messaging, formats, and visuals to improve engagement and CTR.

- Use insights to iterate and refine content strategy.