DM/ Manager Product

1. JOB PURPOSE

To manage and fulfil the requirements of a highly dynamic Product team where we are obsessed with consumer needs. Defining product KSPs, competition tracking, Product Definition, Life cycle management, and key stakeholder management.

• KEY RESPONSIBILITIES
• Consumer research: Systematically study target users, identify key usage scenarios of target users and their
• underlying psychological needs under the scenarios; Differentiate the peak experience/trough experience of the
• target group, and efficiently gain insight into the core needs of consumers in all aspects of AIPL.

• Competitive Analysis: Contentious tracking of the product strategies of competitors, conduct systematic and
• in-depth research on competitive target groups, and clarify the similarities and differences of each target group
• and derive actionable insights with primary and secondary research to build a differentiating product positioning
• and superiority.

• Product Definition: Based on systematic research, competitive analysis and future tech trends, define the product Definition to be able to improve the user experience and ensure the certainty of winning. Leverage the collective insights to define the product roadmap, positioning, and sales forecast of the premium segment in concert with India and China teams.

• Market Promotions/Go-to-market Communication: Collaborate with multiple internal functional stakeholders to define the go-to-market strategy for the upcoming product launch.

• PR Immersion /Launch event: Lead the launch event of the next generation product together with internal and external teams (KOL) to drive a successful, state-of-the-art keynote and script conjunction.

• Marketing assets review: Support the Digital, Retail, PR and Training teams to review the product related information in all Marketing assets to ensure accuracy and consistency.

• External stakeholders (MTK/Qualcomm): Maintain strong relationships with external partners to drive seamless collaboration and industry awareness.

Minimum Qualifications - MBA

Overall experience - 4-8 years in Mobile Industry/Automobile/Electronics Industry