Performance Marketing (PPC)

Job Title:PPC Specialist
Experience: 4-6 Years
Location: Gurgaon (5 Days Work From Office)

Notice Period: Immediate Or Serving

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Job Summary

We are looking for a data-driven PPC expert with strong experience in Google Ads and LinkedIn Ads to drive high-quality MQLs and SQLs for our custom software development and IT services offerings.This role is revenue-focused, not just traffic-focused. You will own paid acquisition across multiple geographies, manage large budgets, and be directly accountable for CPL, MQL quality, SQL conversion, and pipeline contribution

• We are looking for a data-driven PPC expert with strong experience in Google Ads and LinkedIn Ads to drive high-quality MQLs and SQLs for our custom software development and IT services offerings.This role is revenue-focused, not just traffic-focused. You will own paid acquisition across multiple geographies, manage large budgets, and be directly accountable for CPL, MQL quality, SQL conversion, and pipeline contribution.

Key Responsibilities

• Paid Media Strategy & ExecutionLead Quality & Revenue OwnershipBudget & ROI ManagementAdvanced Targeting & AI UsageAnalytics, Tracking & ReportingLanding Page & CRO CollaborationMust-Have Skills & ExperienceGood to Have (Preferred)
• Plan, execute, and optimize Google Ads (Search, Display, Performance Max) and LinkedIn Ads (Lead Gen, Traffic, Conversation Ads) for B2B IT services.
• Build and scale campaigns for services such as Custom Software Development, AI Development, Cloud, DevOps, and IT Staff Augmentation.
• 
  Design full-funnel paid strategies aligned with TOFU, MOFU, and BOFU stages.
• Drive high-intent MQLs and SQLs, not just form fills.
• Work closely with Sales and Marketing teams to ensure lead quality, follow-up, and conversion tracking.
• Optimize campaigns based on lead-to-opportunity and opportunity-to-deal feedback.
• Continuously improve MQL SQL Deal conversion rates.
• Manage large monthly ad budgets with a strong focus on:
• Cost per Lead (CPL)
• Cost per MQL
• Cost per SQL
• Pipeline and revenue attribution
• Make data-backed decisions to reallocate spend toward high-performing campaigns, keywords, and audiences.
• Use advanced audience targeting (job titles, seniority, industries, firmographics, intent signals).
• Leverage AI-powered tools and automation for:
• Keyword expansion and clustering
• Ad copy testing and optimization
• Bid optimization and budget pacing
• Predictive performance insights
• Own end-to-end tracking using GA4, Google Tag Manager, LinkedIn Insight Tag, CRM (Zoho/Salesforce).
• Build performance dashboards covering:
• Campaign spend vs pipeline generated
• MQL & SQL trends
• ROI and revenue attribution
• Present

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  weekly and monthly performance reports with clear business insights and next actions.
• Collaborate with SEO, Content, Design, and CRO teams to improve landing page conversion rates.
• Run A/B tests on:
• Ad creatives and messaging
• Landing page CTAs and layouts
• Lead forms and friction points
• Strong expertise in Google Ads and LinkedIn Ads for lead generation.
• Proven track record of generating high-quality MQLs and SQLs with revenue impact.
• Experience managing large advertising budgets with strict ROI expectations.
• Experience running campaigns across India, the US, and North America.
• Understanding of B2B buyer journeys, long sales cycles, and service-based offerings.
• Strong analytical mindset with the ability to connect ad performance to business outcomes.
• Experience with ABM (Account-Based Marketing) campaigns on LinkedIn.
• Exposure to Clutch, G2, or other paid marketplace campaigns.
• Familiarity with marketing automation tools and lead scoring.
• Experience in AI-led performance optimization workflows.
• Prior experience working closely with enterprise sales teams.