Social Media Marketing Executive

Position : Social Media Marketing Executive

Employment Type : On-site, Full-time

Location : Racecourse Office, Coimbatore, Tamil Nadu

Working days : 6 days per week

Experience : 6 months to 1 year

About The Company

VMax Wellness, a digital health tech company based in Coimbatore, empowers individuals to lead healthier lives through personalized fitness and nutrition plans. Our expert team is committed to transforming one million lives by combating lifestyle diseases such as diabetes, hypertension, thyroid issues, PCOD, and more.

Role Overview

Were looking for a dynamic Social Media Marketing Executive who thrives at the intersection of creativity and data—someone who can own our brands voice across social platforms and turn engagement into real business impact. In this role, youll craft compelling stories, spot emerging trends before they peak, and partner with influencers to amplify our message. Youll work closely with internal teams to turn insights into action, drive qualified leads, and grow a loyal, engaged community—all while keeping our mission of healthier lives at the heart of every post.

Key Responsibilities

• Trend Analysis & Strategy: Actively monitor, identify, and leverage internet trends, memes, audio tracks, and platform updates (Instagram, YouTube, LinkedIn) to keep our brand relevant.
• Influencer Sourcing & Outreach: Identify, vet, and pitch to relevant nano, micro, and macro-influencers whose audience aligns with our target demographics.
• Influencer Management: Manage end-to-end creator campaigns—including negotiating terms, sending program details/briefs, tracking content deliverables, and maintaining long-term relationships.
• Engagement & Lead Generation: Interact with our audience daily to foster community. Run organic social media campaigns specifically designed to capture high-quality leads and inquiries.
• Content & Copywriting: Write sharp, persuasive captions and hooks. Collaborate with influencers and internal teams to ensure content is on-brand and optimized for maximum reach.
• Performance Tracking: Analyze weekly/monthly social media and influencer campaign metrics (ROI, reach, engagement rate, lead conversion) to identify top-performing strategies.

• Experience: 6 months to 1 year of professional experience managing brand social media accounts and executing influencer campaigns (agency or in-house).
• Communication: Impeccable verbal and written English communication skills—essential for influencer negotiation, outreach emails, and community management.
• Influencer Savvy: Solid understanding of the influencer landscape, including how to evaluate engagement authenticity (spotting fake followers) and negotiation tactics.
• Platform Expertise: Deep familiarity with Instagram, YouTube, and LinkedIn algorithms, content formats, and best practices.
• Lead Gen Mindset: Basic understanding of structuring a social media funnel to move users from viewer or follower to active lead.
• Tools: Familiarity with social media management tools (e.g., Buffer, Hootsuite, Canva) and basic knowledge of influencer tracking tools or spreadsheets.

Skills: communication skills,trend analysis & content strategy,social media,influencer sourcing & management