Sorted - Marketing Manager - Growth

About the Role:

We're looking for a highly motivated Marketing Manager to lead strategic marketing initiatives, drive campaign performance, and shape the customer engagement experience across digital platforms. If you're passionate about crafting compelling marketing journeys and have hands-on experience with tools like CleverTap, this role is made for you.

Key Responsibilities:

Strategic Planning & Execution:

• Develop and execute marketing strategies that align with business goals and customer behavior insights.

Campaign Management:

• Conceptualize, design, and run innovative marketing campaigns across app, web, and other digital channels.

Offer Innovation:

• Design creative and effective app-exclusive offers and promotional strategies that boost user engagement and retention.

CleverTap Expertise:

• Build, run, and optimize user journeys in CleverTap. Monitor campaign performance, segment users effectively, and provide actionable insights.

Cross-functional Leadership:

• Collaborate with design, product, sales, and tech teams to ensure seamless execution of marketing plans.

Performance Analysis:

• Track KPIs, generate reports, and continuously optimize campaigns for ROI and customer satisfaction.

Requirements:

• Proven experience in managing end-to-end marketing campaigns (preferably for app-first or D2C brands).
• Proficiency with CleverTap - journey building, segmentation, analytics, and campaign automation.
• Strong analytical skills to translate performance metrics into marketing strategy.
• Creative mindset with the ability to ideate new offer mechanics and campaign ideas.
• Excellent communication, leadership, and team management skills.
• Familiarity with other tools like Google Analytics, Meta Ads, and CRM platforms is a plus.

• Why Join Us?
• Opportunity to own marketing from strategy to execution.
• Work in a fast-growing, impact-driven environment.
• Collaborate with a passionate and innovative team.
• Competitive compensation with performance-linked perks.