Business Development Manager Industrial Automation

Job Title:Business Development Manager – Industrial Automation

Location: Coimbatore, Tamil Nadu, India

Reports To: Managing Director

Salary Package:Up to ₹10 LPA (Fixed CTC + Performance Incentives based on experience)

Employment Type: Full-time

About Us

Founded in 2007, Nexus Automation Solution is a trusted leader in industrial automation, control panel manufacturing, and engineering solutions across South India. With over 15 years of excellence and 1,000+ satisfied clients, we deliver end-to-end automation systems, high-quality control panels, and drive solutions. Partnering with global leaders like Siemens, Schneider Electric, and ABB, we empower manufacturing and industrial facilities to enhance productivity, operational efficiency, and technological capabilities.

Key Responsibilities

• Business Development: Identify, target, and pursue new business opportunities and accounts within the industrial automation sector.
• Client Engagement & Consultative Selling: Conduct client visits to analyze technical requirements, assess site needs, and propose tailored automation solutions.
• Product Promotion & Sales: Promote and sell core automation hardware and software products, including PLCs, HMIs, VFDs, SCADA systems, sensors, and control panels.
• Technical Presentations: Prepare and deliver technical presentations, solution walk-throughs, and product demonstrations to engineering and procurement teams.
• Proposals & Documentation: Prepare technical proposals, techno-commercial quotations, cost estimations, and sales documentation.
• Cross-Functional Collaboration: Partner closely with internal engineering, system integration, and service teams to ensure smooth project execution and handoff.
• Relationship Management: Develop and maintain strong long-term relationships with clients, System Integrators (SIs), OEMs, and channel partners.
• Market Intelligence: Track industry trends, competitor activities, pricing dynamics, and regional market developments.
• Sales Targets: Achieve monthly and quarterly sales targets while maintaining clear pipeline reporting in CRM.

Qualifications & Skills Required

• Education: Bachelors Degree (B.E. / B.Tech) or Diploma in Electrical, Electronics, Instrumentation, Mechatronics, or related engineering fields.
• Experience: 1–3 years of experience in technical sales, business development, or application engineering within the industrial automation sector.
• Core Technical Knowledge: Strong understanding of automation components and architectures:
• Programmable Logic Controllers (PLC)
• SCADA & Human Machine Interfaces (HMI)
• Variable Frequency Drives (VFD / AC Drives / Servo Systems)
• Sensors, Transmitters, and Field Instrumentation
• Control Panels, Switchgear, and System Integration
• Travel: Willingness to travel regularly across Coimbatore and regional hubs for client meetings, site surveys, and demonstrations.
• Soft Skills: Excellent communication, negotiation, presentation, and technical solution pitching capabilities.

Compensation & Benefits

• Salary: Competitive compensation based on experience and industry standards.
• Incentives: High-earning sales performance incentive structure.
• Benefits: Travel allowance for field visits, performance bonuses, and long-term career growth opportunities.