Vodafone Idea - Assistant General Manager - Prepaid Marketing Specialist

Role: AGM - Prepaid Marketing Specialist
Job Level/ Designation: M2
Function / Department: Marketing
Location: Ahmedabad
Job Purpose:

Manage and grow prepaid revenue business for the cluster by leveraging pillars of growth (Unlimited penetration) and grow subscriber base through effective retention strategies.
Key Result Areas/Accountabilities:
- Deliver Base growth as well as Revenue outcomes as per DB.
- Deliver NPS leadership for Pre-paid consumers.
- Drive preference to win incremental share from Prepaid consumers in the category - MNP.
- Aid Sales to drive incremental new adds thru strong GTM deployment.
- Understand consumer trends and competition landscape to aid insights and proposition development.
- Drive the 121 Engine to deliver strong engagement and affinity - grow 121 contribution.
- Drive Digital Payments to bring churn and costs down.
Core Competencies, Knowledge, Experience:
- Understand consumers and emerging consumer trends and consumer buying behaviour.
- Have the ability to sift through consumer speak and generate insights to build a comprehensive GTM, aid proposition development etc.
- Digital landscape, choice of media vehicles to impact consideration and choice, SEO, Performance Marketing.
- Clear understanding of ROI on Media outlays.
- Strong Cross functional skills and ability to work with ambiguity and unstructured environments is a requirement.
Must have technical / professional qualifications:
- Consumer Marketing experience with Sales and Distribution

- Should have Managed a sales Territory.
- MBA from a tier 1/2 school is essential with 2 - 5 years of experience.