AGM - Brand Manager

Job Purpose

To lead the Brand Communication efforts for the respective Clusters along with the Cluster Brand Operations Head @ Corporate.

To report into the Cluster Marketing Heads with dotted line to Brand Communications and Strategy Lead.

Key Result Areas/Accountabilities

• Brand health monitoring - Identify cluster business needs – consumer insights – develop quarterly calendar – Align & close Marketing head – share/align corporate + media SPOC
• Monitor Brand Track metrics – Awareness, Consideration and TOM and recommend actions to improve brand health
• Budgets Management: Develop quarterly budgets plan – align marketing heads and Brand Communications Lead @Corporate - Monitor budgets - collate and share expenses with Corp media/Cluster Ops Leads
• Circle Product Campaigns:
• Develop product briefs from circles basis calendar - Convert product briefs to communication briefs – Align corporate SPOC - Share it with centralized Ogilvy – Creative output signoff from corporate SPOC- Develop GTM package basis corporate SPOC signoff & handover to circle execution team
• Monitor & collate performance results for respective cluster – share with corporate circle spoc
• Corporate campaigns:
• Align GTM plans for clusters basis circle budgets
• Align corporate teams (circle + Media SPOC) - Deliver package to circle execution teams
• Monitor & collate results for respective cluster – share with corporate circle spoc
• Digital Campaigns and Innovations: Supporting digital marketing campaigns in collaboration with Corporate media planning team and drive innovative communication ideas, emerging media opportunities and consumer engagement initiatives to improve brand awareness and consideration
• Circle Activation/events /sponsorships – Evaluate & Align & take budget approvals from corporate / media SPOC and supervise execution of same
• In-Market visibility: Monitor Retail branding and in market visibility execution by highlighting issues and lead mitigation plans
• Press Release: Lead PR plan for cluster in alignment with Corporate Communications team
• Brand guidelines: Ensure all internal/external communication adheres to brand guidelines along with corporate brand SPOC
• Quarterly reviews with the agencies on the work done and a competitive analysis to develop benchmarks and way forwards

Core Competencies, Knowledge, Experience

• Experience of 8-10 years in total of which 4+ years in a similar role in telecom
• Excellent Creative and Communication abilities
• High level of analytical skills
• Strategic thinking and knowledge of fundamentals of brand building
• Creative thinking
• Collaboration
• Leadership
• Process orientation
• Knowledge of digital marketing, media planning and integrated marketing campaigns
• Budget Planning and Cost management
• Vendor management experience

Must have technical / professional qualifications

MBA/PGDM