Digital Marketing & Brand Strategist

Job Title: Digital Marketing & Brand Strategist

Industry: Executive Search & Recruitment

Specialisation: Nutraceuticals, Dietary Supplements, Functional Foods & Ingredients

Role Overview

We are looking for a creative, analytical and results-driven Digital Marketing & Brand Strategist to strengthen Elite Recruits digital presence, build brand awareness and generate organic business opportunities.

The role will be responsible for developing and executing digital marketing strategies across search engines, AI-powered search platforms, LinkedIn, industry publications and our company website.

The ideal candidate will combine content creation, SEO, AI search optimisation, brand positioning and digital design skills to increase our visibility among senior executives, hiring managers and decision-makers within our target industries.

Key Responsibilities

1. Brand Strategy & Positioning

• Develop and execute strategies to strengthen Elite Recruits brand presence and industry credibility.
• Position the company as a specialist recruitment partner within the nutraceutical and related industries.
• Identify target companies, industry leaders and emerging market opportunities for brand engagement.
• Create company spotlight features, thought leadership content and industry-specific campaigns.
• Maintain consistent brand messaging across digital platforms.

2. Search Engine Optimisation (SEO)

• Conduct keyword research, competitor analysis and search ranking assessments.
• Optimise website pages, blogs and articles for relevant industry and recruitment keywords.
• Implement on-page SEO improvements, including metadata, internal linking, image optimisation and structured content.
• Monitor organic search performance, keyword rankings and website traffic.
• Identify opportunities to improve search visibility and attract qualified B2B audiences.

3. AI Search & Answer Engine Optimisation (AEO)

• Develop strategies to improve brand visibility across AI-powered search platforms, including ChatGPT, Gemini and Perplexity.
• Implement structured data and JSON-LD schema, including Organisation, FAQ, Article and Service markup where appropriate.
• Create AI-friendly content using structured FAQs, summaries and relevant industry questions.
• Monitor brand mentions, citations and recommendations across AI search platforms.
• Analyse competitors AI search visibility and identify opportunities to strengthen Elite Recruits digital authority.

4. Content Marketing & Thought Leadership

• Research and publish relevant content covering nutraceutical industry trends, hiring developments and market insights.
• Develop SEO-optimised articles for Medium, Substack, LinkedIn and the company website.
• Create content tailored to senior executives, business owners, HR leaders and commercial decision-makers.
• Incorporate relevant keywords, internal links and balanced calls to action.
• Maintain a consistent publishing schedule across selected platforms.
• Repurpose industry research into blogs, short-form content, infographics and social media posts.

5. LinkedIn Marketing & B2B Engagement

• Develop and execute LinkedIn content strategies targeting C-suite executives and senior decision-makers.
• Research target companies and create relevant, timely posts based on industry developments.
• Engage with existing clients, prospects and industry professionals through meaningful comments and discussions.
• Create company spotlight posts and thought leadership content.
• Support relationship nurturing and brand visibility among prospective clients.
• Monitor engagement and identify opportunities for business development.

6. Website Management & Digital Experience

• Support ongoing website improvements, content updates and visual enhancements.
• Develop and implement HTML-based website elements, animations and interactive components where required.
• Improve website presentation, user experience and conversion opportunities.
• Optimise images, graphics and website content for search visibility.
• Ensure website messaging and design remain consistent with the companys positioning.

7. Organic Traffic & Lead Generation

• Identify and execute cost-effective organic promotional strategies across relevant digital platforms.
• Distribute content through appropriate industry publications, communities and content-sharing platforms.
• Optimise calls to action to encourage qualified enquiries without excessive promotional messaging.
• Track referral traffic, search visibility, engagement and lead-generation performance.
• Test and refine content distribution approaches based on measurable results.

8. Graphic Design & Creative Content

• Design professional marketing materials, including brochures, banners and digital advertisements.
• Create LinkedIn graphics, blog covers, infographics, carousels and data cards.
• Develop visual assets that communicate industry insights and recruitment expertise.
• Support image optimisation for search engines.
• Produce short-form video content, GIFs and basic animations when required.

9. Digital Innovation & Emerging Platforms

• Explore new digital platforms and content formats to expand brand reach.
• Develop and publish Web Stories and other short-form educational content where appropriate.
• Identify emerging SEO, AI search and content marketing trends.
• Recommend new initiatives to strengthen long-term digital visibility and brand authority.

10. Performance Monitoring & Reporting

• Monitor website traffic, organic search rankings and content engagement.
• Track LinkedIn performance and audience growth.
• Measure brand visibility across traditional and AI-powered search engines.
• Analyse content performance and identify areas for improvement.
• Provide regular progress reports, insights and recommendations.
• Continuously refine strategies based on performance data.

Required Skills & Experience

• Experience in digital marketing, SEO, content marketing or brand strategy.
• Strong understanding of Google search optimisation and keyword research.
• Familiarity with AI search optimisation and structured data.
• Experience managing LinkedIn content and B2B audience engagement.
• Strong research, writing and content development skills.
• Knowledge of website content management and basic HTML.
• Experience creating marketing graphics and visual content.
• Ability to analyse performance metrics and translate insights into practical improvements.
• Strong organisational skills and the ability to manage multiple marketing initiatives independently.

Preferred Skills

• Experience with Google Analytics, Google Search Console and SEO research tools.
• Familiarity with ChatGPT, Gemini, Perplexity and other AI platforms.
• Knowledge of JSON-LD schema and technical SEO fundamentals.
• Experience with Canva, Adobe Creative Suite or similar design tools.
• Basic video editing and animation skills.
• Experience with B2B professional services, recruitment or specialist industries.

Key Performance Indicators (KPIs)

Performance will be assessed against measurable improvements in:

• Organic website traffic and relevant keyword rankings.
• Search engine impressions and click-through rates.
• AI search visibility, brand mentions and citations.
• LinkedIn engagement and target-audience growth.
• Content publishing consistency and performance.
• Qualified inbound enquiries generated through digital channels.
• Website engagement and conversion performance.
• Quality and consistency of brand content and creative assets.

Role Objective

To establish Elite Recruit as a highly visible, credible and recognised specialist recruitment brand across traditional search engines, AI-powered discovery platforms and professional networks, while supporting long-term organic growth and business development opportunities.