Marketing Specialist

Department Icon Digital Marketing/Marketing
Posted: 7 months ago
0-1 years
Cochin / Kochi / Ernakulam, Kerala
Digital Marketing/Marketing
work from office
Full Time

Posted: 7 months ago
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Posted over 15 days ago, so the role may have closed. Confirm on the employer's page when you apply, or see similar jobs.

Job Description

VOYE HOMES is looking for a forward-thinking Marketing Specialist who understands the evolving landscape of AI-driven marketing, performance marketing, and digital growth strategies.

We are seeking someone who can combine technology, AI tools, analytics, and modern marketing strategies with proven marketing fundamentals to help scale our brand visibility and digital performance.

KEY RESPONSIBILITIES

  • Develop and execute AI-driven marketing strategies to improve brand visibility and lead generation
  • Utilize AI-powered tools and automation to enhance marketing efficiency and campaign performance
  • Optimize digital presence through SEO, AI search optimization, and voice search visibility
  • Implement performance-driven marketing campaigns with measurable ROI
  • Analyze campaign performance using data analytics and tracking tools to improve conversion rates
  • Integrate traditional marketing methods with modern AI-led strategies
  • Leverage tools like ChatGPT, Gemini, and AI content structuring frameworks to enhance digital reach and search discoverability
  • Monitor consumer trends, AI search patterns, and emerging digital marketing technologies
  • Work closely with internal teams to drive brand growth and customer engagement

SKILLS AND REQUIREMENTS

  • Strong understanding of AI-powered marketing tools and automation platforms
  • Hands-on experience in SEO, AI search optimization, and voice search strategies
  • Familiarity with ChatGPT, Gemini, AI content structuring, and AI visibility strategies
  • Strong data-driven decision-making and analytical mindset
  • Experience with analytics tools, tracking systems, and conversion optimization
  • Ability to combine traditional marketing principles with modern digital strategies
  • Creative, tech-savvy, and results-oriented approach to marketing

Skills

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About Company

Voyé Homes is a curated marketplace for premium serviced homes. We partner with homeowners to design, build and manage luxury vacation homes and offer them as premium rentals on our platform. For our guests, we offer exceptional homes, 5-star hospitality and curated experiences; and for our homeowners, we unlock the earning potential of their luxury second homes while handling end-to-end property management. Backed by investors such as Nikhil Kamath (Zerodha), Kunal Shah (CRED), and Ankur Nagpal (Teachable), Voyé Homes is on a mission to transform the vacation rental market.
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