Ozi - Performance Marketing Specialist

Company Overview:

Ozi Technologies Private Limited is a dynamic technology-driven organization specializing in high-growth digital solutions. Operating at the intersection of data and consumer engagement, the company builds scalable platforms that empower businesses to optimize their digital footprint. With a culture rooted in agility and data-backed decision-making, Ozi Technologies serves a diverse portfolio of clients, helping them navigate complex digital ecosystems through innovative marketing technology and robust analytical frameworks.

Role Overview:

As a Performance Marketing specialist at Ozi Technologies, you will be responsible for driving customer acquisition and revenue growth through highly targeted digital campaigns. You will work closely with cross-functional teams, including product managers, creative designers, and data analysts, to execute strategies that maximize return on ad spend (ROAS). Your day-to-day will involve managing complex bidding strategies, refining audience segments, and leveraging automation tools to ensure every marketing dollar contributes directly to business scalability and user growth.

Key Responsibilities:

• Develop and execute end-to-end performance marketing campaigns across Google, Meta, and other programmatic platforms to drive lead generation and user acquisition.
• Analyze campaign performance data to identify trends and actionable insights, ensuring continuous improvement in conversion rates and cost-per-acquisition.
• Implement advanced A/B testing frameworks for landing pages and ad creatives to optimize the user journey and increase overall conversion efficiency.
• Manage large-scale budgets across multiple channels, ensuring optimal allocation to high-performing segments to meet aggressive growth targets.
• Integrate marketing automation workflows to nurture leads and improve customer retention, aligning marketing efforts with long-term business objectives.
• Collaborate with the SEO and content teams to ensure a unified brand presence and leverage organic search data to inform paid search strategies.

Required Skillset:

• Demonstrated expertise in managing high-budget performance campaigns with a deep understanding of SEM, SEO, and programmatic advertising.
• Strong analytical proficiency in interpreting complex datasets using tools like Google Analytics, Mixpanel, or similar platforms to drive data-backed marketing decisions.
• Proven ability to design and implement Conversion Rate Optimization (CRO) strategies that significantly enhance user engagement and funnel throughput.
• Hands-on experience with marketing automation tools to streamline lead management and improve operational efficiency.
• Excellent communication skills with the ability to translate complex technical performance metrics into clear, actionable insights for senior stakeholders.
• Ability to thrive in a fast-paced, on-site work environment in Gurugram, maintaining high levels of ownership and adaptability in a rapidly evolving market.
• A minimum of 3 - 5 years of professional experience in performance marketing roles, preferably within a high-growth startup or digital-first organization.