Paid Media Executive

Company Description

Vrinsoft Technology is a leading IT consulting company with over 15 years of experience in delivering innovative digital solutions. With a team of over 200 highly skilled professionals, we specialize in creating mobile apps, custom software, AI-driven solutions, and enterprise platforms for diverse industries such as fintech, healthcare, retail, and logistics. Headquartered in India, we have developed over 2,000 applications for global clients, ranging from startups to Fortune 500 companies. Recognized by top industry platforms like GoodFirms and Clutch, we pride ourselves on transforming ideas into impactful, real-world solutions through collaboration and expertise.

Role Description

We are seeking a Paid Media Executive for a full-time, on-site role at our Ahmedabad office. The responsibilities of the Paid Media Executive include planning and implementing strategic media campaigns, managing budgets for digital ad campaigns, optimizing social media channels, crafting and reviewing marketing content, and leveraging analytics to enhance campaign performance. This role plays a vital part in ensuring the success of our digital marketing initiatives.

PPCExecutive

Roles and Responsibilites

• At least 2+ Year experience in pure Google Ads without break. Working as individual player as well as training team inPPCdepartment.
• Launch & scale marketing campaigns (high intent search campaigns, account-based marketing, prospecting, funnel/nurture optimization, conversion rate optimization)
• Generate weekly/monthly performance reports (CTR, CPC, CPL, ROAS, impression share).
• Use insights to recommend actions or strategy shifts.
• Research and identify high-intent keywords and audience segments. Align campaigns with sales goals, product updates, or seasonal trends.
• Constant Monitoring and Improvement in KPIs. Trying New Ad sets as per market trends.
• Build landing pages or collaborate with design/dev team for CRO (conversion rate optimization). Use tools like SEMrush, SpyFu, or Auction Insights to study competition.
• Focus on reducing CPA (cost per acquisition) while scaling the volume of qualified leads.Ability to work independently, prioritize tasks, and hit lead/gen goals.Good copywriting and understanding of IT customer psychology.

Required skills and experience

• 2 years experience with lead/demand generation at a digital marketing agency, in tech, or B2B.
• PPCExperience - Paid Search / SEM (Google Ads(Must have 2+ year exp) , Microsoft Ads), Paid Social (Facebook Ads, LinkedIn Ads, Twitter Ads), Display Ads / Remarketing, etc. MCC account handle must be addon. Generated Conversion rate more than 9%.
• Ability to blend quantitative data with qualitative data to optimize campaign performance
• A/B testing methodologies (ad copy, display ads, social ads, landing pages, etc)
• Collaborate, share, and receive feedback from multiple teams (design, sales, product, etc) to ensure campaign alignment
• Detail-oriented, results-driven & proactive - continuously providing ideas, feedback and results to further growth marketing efforts.

Qualifications

• Strong skills in Media Planning and Social Media Optimization (SMO)
• Proficiency in Social Media Marketing and Communication
• Excellent Writing skills for crafting marketing campaigns and content
• Experience with data analytics and campaign performance optimization
• Ability to work independently and as part of a team
• Bachelors degree in Marketing, Advertising, Communications, or a related field
• Experience in using digital advertising platforms and tools such as Google Ads, Facebook Ads, or similar platforms
• Strong organizational and multitasking abilities to manage multiple campaigns effectively